# Lundyn Carter

> Lundyn Carter is the Atlanta-based CEO and co-founder of Laine London, a bridal rental company built around a sharp consumer insight: many brides want the designer gown, thoughtful styling and a precise fit, but not the lifetime burden of ownership. After spending $5,000 altering her grandmother's dress for her own wedding, Carter turned that friction into a clothing-as-a-service model with inclusive sizing, alterations and a return process. Her path runs from a decade in banking, retail and cable through an Emory MBA, startup programs, non-dilutive funding and a broader effort to make bridal shopping more accessible and less wasteful.

- **Role:** CEO and Co-Founder at Laine London
- **Organizations:** Laine London, Flagler College Business Advisory Board, Google for Startups Black Founders Fund alumni community, Tory Burch Foundation Fellows community, Goodie Nation
- **Education:** MBA, dual concentration in Leadership and Strategy, Emory University - Goizueta Business School, BA, double major in Political Science and Mass Communications, Flagler College
- **Known for:** Built Laine London after bootstrapping its first year and validating its rental-retail model., Recipient of support from the inaugural Google for Startups Black Founders Fund., Reported 250% revenue growth after the Google fund award.

## Career timeline

- **2007-2017** — Built a decade-long corporate career spanning banking, retail and cable.
- **2014** — The cost and friction of altering her grandmother's wedding gown prompted the idea that eventually became Laine London.
- **2017** — Completed an MBA at Emory's Goizueta Business School and pivoted from corporate work toward entrepreneurship.
- **2018** — Started Laine London in Atlanta as a rental bridal business.
- **2020** — Laine London joined the inaugural Google for Startups Black Founders Fund cohort.
- **2021** — Google reported Carter saying Laine London's revenue had risen 250% following the fund award.
- **2022** — Selected for the Tory Burch Foundation Fellows community and profiled by Emory as a female founder.
- **2023** — Laine London was featured by The New York Times; Carter was also profiled by Goodie Nation and the company recorded a September debt-financing round in the supplied company data.
- **2024** — Axios reported plans to use AI or machine learning to improve customer recommendations; Carter later announced a Bridal Babes partnership on Laine London's blog.

## Achievements

- Built Laine London after bootstrapping its first year and validating its rental-retail model.
- Recipient of support from the inaugural Google for Startups Black Founders Fund.
- Reported 250% revenue growth after the Google fund award.
- Selected as a Tory Burch Foundation Fellow in the 2022 cohort.
- Received more than $150,000 in non-dilutive capital from organizations including Google, American Express, Facebook and Unilever by 2022.
- Earned an MBA Core Value Award at Emory in 2017.
- Serves on the Flagler College Business Advisory Board.
- Laine London has been featured by The New York Times, Good Morning America and Axios.

## Latest updates

- **2024-12** — Carter published a Laine London partnership with Bridal Babes for private bridesmaid shopping parties and size-inclusive dress ordering.
- **2024-04** — Axios reported that Laine London planned to incorporate AI or machine learning to better understand what customers want.
- **2023-09** — The supplied company record lists a $700,000 debt-financing round, bringing total recorded funding to $1.77 million.
- **2023-05** — Goodie Nation profiled Carter's founder community, pop-up shops in New York and Washington, D.C., and plans then under consideration for Charlotte.

## Links

- Website: https://www.lainelondon.com/
- LinkedIn: https://www.linkedin.com/in/lundyncarter/
- YouTube: https://www.youtube.com/watch?v=rBGT7MkLs0Y
- Instagram: https://www.instagram.com/laine_london
- Facebook: https://www.facebook.com/LaineLondonCompany
- TikTok: https://www.tiktok.com/@lainelondon

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Profile page: https://yespress.io/lundyn-carter
Published by YesPress — https://yespress.io
Last updated: 2026-08-24