# Lume Cannabis Co.

> Lume Cannabis Co. is a privately held, vertically integrated Michigan cannabis operator that grows flower, manufactures products, runs an online ordering platform and sells through a statewide dispensary network. Founded in 2019 by consumer-products entrepreneur Dave Morrow, it competes through control of the seed-to-store chain, a broad house-brand portfolio and single-state scale: public reporting in 2024 counted 38 stores, 1,100 employees and 100,000 pounds grown in the prior year.

- **Founded:** 2019
- **Headquarters:** Troy, United States
- **Founders:** Dave Morrow (Founder and CEO)
- **Team size:** About 1,100 employees in 2024; LinkedIn currently lists a 501-1,000 company-size band and roughly 267 profiles associated with the company.
- **Products:** Cannabis flower, Pre-rolls, Vapes and cartridges, Gummies and edibles, Concentrates
- **Notable:** Reached 38 dispensaries and about 1,100 employees across Michigan by 2024., Grew approximately 100,000 pounds of cannabis in 2023, according to reporting published in 2024., Operated a 250,000-square-foot Evart production site capable of producing roughly 300,000 vape cartridges per month in 2024.

## Products & services

- **Cannabis flower** — Indoor- and outdoor-grown flower across indica, sativa and hybrid cultivars, sold in multiple weights.
- **Pre-rolls** — Ready-to-use joints, including standard and infused formats, produced and sold through Lume stores.
- **Vapes and cartridges** — Cartridges, pods and disposable devices spanning distillate, live resin and related extract formats.
- **Gummies and edibles** — THC edible products in effects-oriented and flavor-led formats, including live rosin gummies.
- **Concentrates** — Dabbable extracts including live resin and solventless live rosin products.
- **Topicals, tinctures and CBD** — Wellness-oriented formats that have included tinctures, balms, body butter and other non-flower products.
- **Dispensary retail and online ordering** — Age-gated product discovery, ordering, loyalty rewards and pickup through Lume's Michigan store network.

## Achievements

- Reached 38 dispensaries and about 1,100 employees across Michigan by 2024.
- Grew approximately 100,000 pounds of cannabis in 2023, according to reporting published in 2024.
- Operated a 250,000-square-foot Evart production site capable of producing roughly 300,000 vape cartridges per month in 2024.
- Qualified for the Michigan Cannabis Regulatory Agency's Social Equity All-Star Gold tier.
- Agreed in 2025 to acquire three former Gage/TerrAscend retail locations as TerrAscend exited Michigan.
- Reduced monthly cloud infrastructure expenditure by 35% in a database migration described by Premier Cloud.

## Latest updates

- **2026-01** — Michigan Cannabis Regulatory Agency licensing reports documented continued Lume retail license renewals, including Petoskey and Kalamazoo records.
- **2025-10** — Lume agreed to acquire former TerrAscend/Gage stores in Center Line, Grand Rapids and Morenci; deal terms were not disclosed.
- **2025-03** — A Premier Cloud case study reported that moving Lume's operational data to Google Cloud reduced monthly infrastructure spending by 35% and linked store and ecommerce data.
- **2024-08** — A Los Angeles Times visit reported 38 stores, 1,100 employees, a 250,000-square-foot Evart facility and 100,000 pounds grown in the prior year.
- **2023-09** — Lume opened a curbside-focused Menominee store, its sixth new location of 2023 and seventh in Michigan's Upper Peninsula.

## Links

- Website: https://www.lume.com/
- LinkedIn: https://www.linkedin.com/company/lume-cannabis-co
- Instagram: https://www.instagram.com/lumecann/
- Facebook: https://www.facebook.com/lumecanna/

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Profile page: https://yespress.io/lume-cannabis-co
Published by YesPress — https://yespress.io
Last updated: 2026-08-12