# Luma AI

> Luma AI is a Palo Alto-based generative AI lab building multimodal foundation models that turn text, images, and ideas into video, 3D, and interactive scenes. Its flagship product, Dream Machine, has crossed 30 million users; its Ray3 model was the first reasoning-driven video model to generate native 16-bit HDR. Backed by HUMAIN, NVIDIA, Andreessen Horowitz, AMD, and Amplify, the company is racing toward what its founders call 'unified general intelligence' for the physical world.

- **Founded:** 2021
- **Headquarters:** Palo Alto, California, USA
- **Founders:** Amit Jain (Co-founder & CEO), Alex Yu (Co-founder & CTO), Alberto Taiuti (Co-founder)
- **Team size:** ~210 employees
- **Products:** Dream Machine, Ray3, Ray3 Modify, Photon & Photon Flash, UNI-1 / UNI-1.1
- **Notable:** Dream Machine reached 1 million users in 4 days post-launch with zero paid marketing., Ray3 was the first reasoning video model to natively generate 16-bit HDR., Raised $1.07B total across six rounds, including a $900M Series C at ~$4B valuation.

## Products & services

- **Dream Machine** — Consumer text-to-video and image generation app available on web and iOS, powered by Luma's in-house models.
- **Ray3** — Reasoning-driven video generation model. First in the world to natively output 16-bit HDR video.
- **Ray3 Modify** — Hybrid-AI workflow that lets filmmakers re-direct an actor's performance while keeping the original footage.
- **Photon & Photon Flash** — Image generation models tuned for photorealism, character consistency, and speed.
- **UNI-1 / UNI-1.1** — Multimodal reasoning foundation models that connect text, image, video, and 3D.
- **Luma API** — Developer platform exposing Ray and Photon to teams building creative tools and pipelines.

## Achievements

- Dream Machine reached 1 million users in 4 days post-launch with zero paid marketing.
- Ray3 was the first reasoning video model to natively generate 16-bit HDR.
- Raised $1.07B total across six rounds, including a $900M Series C at ~$4B valuation.
- Signed a 2GW AI supercluster build with HUMAIN in Saudi Arabia (Project Halo).
- Distribution inside Adobe Firefly and Amazon Bedrock within 18 months of model launch.

## Latest updates

- **2026-02** — Announced Riyadh office and partnership with Publicis Groupe Middle East for HUMAIN Create.
- **2026-01** — Shipped Ray3.14 - native 1080p, 4x faster generation, 3x cheaper per-second pricing.
- **2025-12** — Released Ray3 Modify for hybrid-AI performance editing.
- **2025-11** — Closed $900M Series C led by HUMAIN at ~$4B valuation.
- **2025-09** — Launched Ray3 - first reasoning video model with 16-bit HDR; integrated into Adobe Firefly.

## Links

- Website: https://lumalabs.ai
- LinkedIn: https://www.linkedin.com/company/luma-ai
- Twitter/X: https://x.com/LumaLabsAI
- YouTube: https://www.youtube.com/@lumalabsai
- Instagram: https://www.instagram.com/lumalabsai
- TikTok: https://www.tiktok.com/@lumalabsai

---

Profile page: https://yespress.io/luma
Published by YesPress — https://yespress.io
Last updated: 2026-05-28