# Lulu Manley

> Lulu Keszler Manley is the Southampton-based co-founder and Co-CEO of iCAMP, a STEAM camp and enrichment business she launched with her husband, software engineer Brendan Manley, in 2018. Drawing on her sales and marketing experience, her earlier career in Hamptons real estate, and her perspective as a parent, she helped turn a local idea into a hands-on education provider that AlphaBEST Education acquired in September 2025.

- **Role:** Co-CEO and Founder at iCAMP
- **Organizations:** iCAMP, Douglas Elliman Real Estate, Southampton Rose Society
- **Education:** Sociology and Marketing (field of study; degree not publicly specified), University of Miami
- **Known for:** Co-founded iCAMP in 2018 and developed it from a Hamptons summer program into a provider of camps, after-school classes and school partnerships., Helped build a project-based STEAM curriculum spanning coding, robotics, game design, digital arts, woodworking, science and other hands-on disciplines., Built iCAMP to a scale that represented 100 additional schools in AlphaBEST Education’s September 2025 acquisition announcement.

## Career timeline

- **2014-2020** — Worked as a licensed real estate salesperson with Douglas Elliman; a 2020 company feature said she had been in the business for five years.
- **2018** — Co-founded Innovators Camp, now iCAMP, with Brendan Manley and launched its first Hamptons summer program.
- **2019** — Served as publicity chair on the Southampton Rose Society board.
- **2024** — Bridgehampton school-board minutes approved iCAMP’s request for seven classrooms for its July-August summer program.
- **2025** — AlphaBEST Education announced its acquisition of iCAMP on September 30; the transaction added 100 schools and New York and Connecticut to AlphaBEST’s footprint.

## Achievements

- Co-founded iCAMP in 2018 and developed it from a Hamptons summer program into a provider of camps, after-school classes and school partnerships.
- Helped build a project-based STEAM curriculum spanning coding, robotics, game design, digital arts, woodworking, science and other hands-on disciplines.
- Built iCAMP to a scale that represented 100 additional schools in AlphaBEST Education’s September 2025 acquisition announcement.

## Latest updates

- **2025-09** — AlphaBEST Education announced the acquisition of iCAMP, saying the deal added 100 schools across New York and Connecticut to its footprint.
- **2024-01** — Bridgehampton Union Free School District approved iCAMP’s use of seven classrooms for its 2024 summer camp.

## Links

- Website: https://icamp.com
- LinkedIn: https://www.linkedin.com/in/lulu-keszler-manley-3b0a4946
- Instagram: https://www.instagram.com/icamp_steam/
- Facebook: https://www.facebook.com/icamp.steam

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Profile page: https://yespress.io/lulu-manley
Published by YesPress — https://yespress.io
Last updated: 2026-08-26