# Lulu Cheng Meservey

> Lulu Cheng Meservey is the founder and CEO of Rostra, a strategic communications firm that bets on founder-led narratives over legacy PR playbooks. A former VP of Communications at Substack and EVP/CCO at Activision Blizzard, she now sits on Shopify's board of directors and manages a $40 million VC fund. Known for her newsletter 'Flack' (also called 'Res Ipsa') on Substack, she is one of the most incisive voices arguing that the future of tech PR is direct-to-audience, not media-mediated. Her clients have included Anduril, Cognition AI, Coinbase, and Ramp.

- **Role:** Founder & CEO at Rostra
- **Organizations:** Rostra, Shopify, Activision Blizzard, Substack, TrailRunner International, McLarty Associates
- **Nationality:** American
- **Education:** Bachelor of Arts, Political Science, Yale University, Master of Arts, Law and Diplomacy (International Relations), The Fletcher School at Tufts University
- **Known for:** Founded Rostra, a strategic communications firm specializing in founder-led narratives, Raised a $40 million venture capital fund (December 2025), Joined Shopify Board of Directors (June 2024)

## Career timeline

- **2013** — Joined McLarty Associates as Senior Adviser
- **2016** — Co-founded TrailRunner International, serving as COO
- **2020** — Joined Substack as Vice President of Communications
- **2021** — Became President of TrailRunner International
- **2022** — Joined Activision Blizzard Board (April), then became EVP Corporate Affairs & CCO (October)
- **2024** — Departed Activision Blizzard (January), launched Rostra (March)
- **2024** — Joined Shopify Board of Directors (June)
- **2025** — Raised $40 million VC fund for tech investments

## Achievements

- Founded Rostra, a strategic communications firm specializing in founder-led narratives
- Raised a $40 million venture capital fund (December 2025)
- Joined Shopify Board of Directors (June 2024)
- Named to Provoke Media's Influence 100 (2023) as one of the most influential communications professionals
- Named to Orange County Business Journal's OC500 (2024)
- Served as public voice of Activision Blizzard during the Microsoft acquisition negotiations
- Helped shape Anduril's narrative from 'controversial' startup to household name
- Launched communications for Cognition AI's 'Devin' - the first AI software engineer
- Built Flack newsletter with a significant following on Substack

## Latest updates

- **2025-12** — Raised a $40 million VC fund to invest in tech companies
- **2025-09** — Appeared on The Knowledge Project podcast discussing 'How To Build A Cult' and narrative strategy
- **2024-06** — Joined Shopify's Board of Directors
- **2024-03** — Launched Rostra, a founder-led communications firm, after departing Activision Blizzard

## Links

- Website: https://www.getflack.com/
- LinkedIn: https://www.linkedin.com/in/lulu-cheng-meservey
- Twitter/X: https://x.com/lulumeservey
- YouTube: https://www.youtube.com/@LuluMeservey

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Profile page: https://yespress.io/lulu-cheng-meservey
Published by YesPress — https://yespress.io
Last updated: 2026-04-22