# LUKSO Story & Strategy

> LUKSO Story & Strategy is a São Paulo-born B2B agency that develops the narrative before choosing the format. Its work spans brand narrative, videos and presentations, organizational culture programs, and storytelling training for companies including Disney, Heineken, Meta, PepsiCo, Ambev, IBM, and Mondelēz. The company is expanding internationally from New York while keeping a compact specialist team and a method informed by screenwriting.

- **Founded:** 2009
- **Headquarters:** São Paulo, Brazil
- **Founders:** Marcelo Douek (Founder and board advisor)
- **Products:** Narrative strategy, Content, Culture, Training
- **Notable:** Built a client list spanning Disney, Heineken, Meta, PepsiCo, IBM, Ambev, Mondelēz, and other global brands., Conducted and published a 500-person study on brand storytelling in São Paulo in 2022., Developed the narrative for Mondelēz Brazil's Choco Development case, which won gold at the Marketing Excellence Awards according to a company post.

## Products & services

- **Narrative strategy** — Strategic communication planning that identifies, develops, and distributes a brand or project narrative across stakeholders.
- **Content** — Brand films, case videos, presentations, and other narrative-led content designed to explain and persuade.
- **Culture** — Internal communication and culture programs that turn abstract values into stories and employee experiences.
- **Training** — Workshops and live instruction in narrative fundamentals, archetypes, structure, cases, and practical story building.

## Achievements

- Built a client list spanning Disney, Heineken, Meta, PepsiCo, IBM, Ambev, Mondelēz, and other global brands.
- Conducted and published a 500-person study on brand storytelling in São Paulo in 2022.
- Developed the narrative for Mondelēz Brazil's Choco Development case, which won gold at the Marketing Excellence Awards according to a company post.
- Opened its first international operation in New York as part of a leadership restructuring announced in 2025.
- Maintained Heineken as its longest-standing client as of the 2025 expansion announcement.

## Latest updates

- **2026-09** — LUKSO published recent selling-story work for a BIS and UNO collaboration, a Tang and Disney Moana launch, and an OREO and BTS retail collaboration.
- **2026-09** — The agency showed its case-video narrative work for Guaraná Antarctica's Brazil football campaign.
- **2026-08** — Andrei Croisfelt joined Gustavo Teitelbaum as Co-CEO, succeeding the earlier co-leadership configuration announced in 2025.
- **2026-08** — LUKSO launched a redesigned bilingual website featuring 12 projects across narrative, content, and culture.
- **2025-06** — LUKSO announced a New York office, with Gustavo Teitelbaum leading the first international unit.

## Links

- Website: https://www.lukso.com.br/pt-br
- LinkedIn: https://www.linkedin.com/company/lukso-storytelling/
- Twitter/X: https://twitter.com/lukso
- Instagram: https://www.instagram.com/lukso.storytelling/
- Facebook: https://facebook.com/LuksoStoryStrategy

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Profile page: https://yespress.io/lukso-story-and-strategy
Published by YesPress — https://yespress.io
Last updated: 2026-09-21