# Luke Arrigoni

> Luke Arrigoni is the founder and CEO of Loti, a Seattle startup that hunts the internet for deepfakes, impersonators, and unauthorized images of its users and gets them taken down - usually within 17 hours. A mathematics graduate turned data scientist, he spent over a decade running the AI consultancy Arricor for clients like Getty Images and AT&T before co-founding Loti in 2022 with his wife Rebekah Arrigoni. The company scans roughly 100 million images and videos a day, has captured a large share of the A-list celebrity market, raised a $16.2M Series A led by Khosla Ventures, and now offers free likeness protection to everyday people.

- **Role:** Founder & CEO at Loti
- **Organizations:** Loti (Loti AI, Inc.), Arricor AI, Creative Artists Agency (CAA), William Morris Endeavor (WME)
- **Nationality:** American
- **Education:** Mathematics, Columbia University
- **Known for:** Founded and leads Loti, a likeness and IP protection company backed by Khosla Ventures, Raised a $16.2M Series A in April 2025 (total funding over $22M), Built an automated takedown engine with a ~95% success rate, typically within 17 hours

## Career timeline

- **early career** — Began his career in the entertainment industry in Los Angeles, working with celebrity talent at agencies including WME and CAA as a data scientist
- **~2010s** — Founded and ran Arricor, an AI consultancy, building machine learning programs for clients including Getty Images, Fox Networks, AT&T, Wolters Kluwer, Janssen (J&J) and UPS for over a decade
- **2022** — Co-founded Loti with his wife Rebekah Arrigoni and Hirak Chhatbar, initially as a nonprofit-style likeness protection effort
- **2023** — The SAG-AFTRA strike spotlighted AI likeness fears, validating Loti's premise as entertainment contacts confirmed demand
- **2025-04** — Closed a $16.2M Series A led by Khosla Ventures, with FUSE, Bling Capital and Ensemble participating; total funding north of $22M
- **2025** — Expanded beyond celebrities, launching free likeness-protection tools for the general public
- **2026-01** — Partnered with Underscore Talent to protect creators representing over 3 billion fans via Loti's Watchtower platform

## Achievements

- Founded and leads Loti, a likeness and IP protection company backed by Khosla Ventures
- Raised a $16.2M Series A in April 2025 (total funding over $22M)
- Built an automated takedown engine with a ~95% success rate, typically within 17 hours
- Scans roughly 100 million images and videos per day across major platforms
- Secured partnerships with WME, CAA, UTA, Dolphin Entertainment and Underscore Talent
- Captured a large majority of the A-list celebrity likeness-protection market
- Spent a decade as a data scientist serving Getty Images, Fox, AT&T and others through Arricor

## Latest updates

- **2026-01** — Loti partnered with Underscore Talent to protect the likeness rights of creators representing over 3 billion fans through its Watchtower platform.
- **2025-04** — Loti closed a $16.2M Series A led by Khosla Ventures and announced expansion of free likeness protection to the general public.

## Links

- Website: https://lotiai.com
- LinkedIn: https://www.linkedin.com/in/lukearrigoni/
- YouTube: https://www.youtube.com/watch?v=LUCz9c1me7w

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Profile page: https://yespress.io/luke-arrigoni
Published by YesPress — https://yespress.io
Last updated: 2026-06-11