# Lukasz Tracz

> Lukasz Tracz is the Polish-born co-founder and co-CEO of Jeeter, a DreamFields cannabis brand. Previously the co-founder and chief marketing officer of Life in Color, he brought experience in touring events, branding and entertainment into cannabis. His career connects a longtime circle of friends, international expansion and a publicly stated ambition to make films.

- **Role:** Co-founder and co-CEO at Jeeter - a DreamFields Brand
- **Organizations:** Jeeter, DreamFields, Life in Color, Committee Entertainment
- **From:** Ziębice, Poland
- **Education:** Florida State University
- **Known for:** Co-founded Life in Color and led its marketing and brand identity., His DreamFields biography credits his work with helping sell out more than 400 events and festivals in over 45 countries., Named to EDM.com’s Top 30 Under 30 in 2015, according to DreamFields.

## Career timeline

- **2005** — Met David Solano while working at Olive Garden in Tallahassee; their circle began promoting parties.
- **2006** — Co-founded the event business that became Dayglow and later Life in Color; served as chief marketing officer.
- **2012** — SFX acquired the festival business; Dayglow adopted the Life in Color name.
- **2013** — The team produced its first Life in Color Festival in Miami.
- **2015** — Named to EDM.com’s Top 30 Under 30, according to his DreamFields biography.
- **2016** — Publicly described his ambition to produce and direct a major film and plans to move to Los Angeles.
- **2018** — Jeeter launched in California, using the founders’ college nickname for a joint.
- **2019** — Tracz and Solano used their watches and cars as collateral for a loan during a cash shortfall.
- **2021** — Jeeterday brought retail releases and an event featuring Ludacris and the Martinez Brothers.
- **2022** — Jeeter announced a direct-to-consumer delivery platform in California.
- **2024** — Jeeter announced its Canadian debut in Ontario.
- **2025** — Jeeter collaborated on comedy shorts with National Lampoon and Jay and Silent Bob, and launched in New York.

## Achievements

- Co-founded Life in Color and led its marketing and brand identity.
- His DreamFields biography credits his work with helping sell out more than 400 events and festivals in over 45 countries.
- Named to EDM.com’s Top 30 Under 30 in 2015, according to DreamFields.
- Co-founded Jeeter, ranked first by pre-roll revenue in the measured U.S. markets in Custom Cones USA’s 2025 ranking using 2024 data.
- Co-led Jeeter as it expanded to Canada and additional U.S. states.

## Latest updates

- **2025-02** — Jeeter and National Lampoon released The Jeeter Potluck with Ricky Williams and Calvin Johnson Jr.; Tracz and Solano connected it to their filmmaking ambitions.
- **2025-04** — Jeeter announced updated packaging using at least 25% post-consumer recycled plastic; Tracz praised the team’s work.
- **2025-06** — Jeeter partnered with Kevin Smith and Jason Mewes on the Bluntman’s Chronic release and a comedy short.
- **2025-07** — Tracz signed a public letter supporting retail partner Off The Charts in its Santee application.
- **2025-09** — Jeeter launched in New York, reported September 17.

## Links

- Website: https://www.jeeter.com/
- LinkedIn: https://www.linkedin.com/in/lukasz-tracz-73615b209/
- Instagram: https://www.instagram.com/dayglowluk/

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Profile page: https://yespress.io/lukasz-tracz
Published by YesPress — https://yespress.io
Last updated: 2026-10-14