# LUISAVIAROMA

> LUISAVIAROMA is a privately held Florentine luxury retailer that pairs a global, multilingual e-commerce platform with physical stores in Florence and New York. Founded as a family boutique in 1929, it now curates more than 500 established and emerging brands across womenswear, menswear, kids, beauty and home, using editorial content, events, limited collaborations, loyalty benefits and personal shopping to turn a large catalog into a high-touch shopping experience.

- **Founded:** 1929
- **Headquarters:** Florence, Italy
- **Founders:** Luisa Jaquin (Co-founder), Lido Panconesi (Co-founder)
- **Team size:** About 300 people from 20 countries, according to the company's About Us page; LinkedIn lists 201-500 employees.
- **Products:** LUISAVIAROMA.com, Florence flagship, LUISAVIAROMA New York, LUISAVIAROMA KIDS, LVRSustainable
- **Notable:** Opened the Via Roma flagship in Florence in 1929 and remained under family stewardship across generations., Launched e-commerce in 1999, early in the luxury retail sector., Became the first European multi-brand retailer to carry Kenzo Takada's Fall/Winter 1968 collection, according to its interview with Andrea Panconesi.

## Products & services

- **LUISAVIAROMA.com** — Multilingual global e-commerce platform for more than 500 luxury and emerging brands across women, men, kids, beauty and home.
- **Florence flagship** — Historic multi-brand concept store on Via Roma offering curated fashion and in-store experiences.
- **LUISAVIAROMA New York** — Downtown Manhattan flagship at 1 Bond Street serving local, visiting and VIP customers.
- **LUISAVIAROMA KIDS** — Florence concept store dedicated to designer clothing and accessories for babies, toddlers and children.
- **LVRSustainable** — Dedicated edit of products and brands selected for environmental or social attributes, alongside nonprofit and brand collaborations.
- **LVR Privilege** — Points-based loyalty program offering benefits such as shipping rewards, discounts and experiences.
- **Personal Shopper** — High-touch product advice and shopping assistance for customers.
- **LVR Magazine** — Editorial layer spanning fashion news, interviews, inspiration, shopping and style guidance.

## Achievements

- Opened the Via Roma flagship in Florence in 1929 and remained under family stewardship across generations.
- Launched e-commerce in 1999, early in the luxury retail sector.
- Became the first European multi-brand retailer to carry Kenzo Takada's Fall/Winter 1968 collection, according to its interview with Andrea Panconesi.
- Built a catalog of more than 500 established and emerging brands across fashion, beauty and home.
- Created Firenze4Ever in 2010, bringing fashion bloggers together to style multi-brand looks.
- The 2021 LUISAVIAROMA for UNICEF Capri gala raised more than €5 million.
- Opened its first New York flagship at 1 Bond Street in 2024.
- TikTok reported a 71% higher click-through rate and 11% lower cost per acquisition in a Symphony creative campaign begun in 2024.

## Latest updates

- **2025-07** — The company said it would close its Milan headquarters and offer employees incentivized relocation, while CEO Tommaso Maria Andorlini described 2024 sales as higher with still-negative but improving margins.
- **2025-01** — LUISAVIAROMA moved to a group structure through the acquisition of Holding IT, which included Playground and FFW Srl, according to FashionNetwork.
- **2024-07** — A TikTok Symphony campaign began in Italy, using AI-generated avatars to promote the LVR Privilege rewards program.
- **2024** — The company opened its first New York flagship at 1 Bond Street and launched the LUISAVIAROMA KIDS concept store in Florence.
- **2023-07** — Tommaso Maria Andorlini was appointed CEO.

## Links

- Website: https://www.luisaviaroma.com/
- LinkedIn: http://www.linkedin.com/company/luisaviaroma
- Twitter/X: https://twitter.com/LuisaViaRoma
- YouTube: https://www.youtube.com/user/LUISAVIAROMA
- Instagram: https://www.instagram.com/luisaviaroma/
- Facebook: https://facebook.com/luisaviaroma
- TikTok: https://www.tiktok.com/@luisaviaroma

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Profile page: https://yespress.io/luisaviaroma
Published by YesPress — https://yespress.io
Last updated: 2026-08-10