# Lucy

> Lucy (Lucy Goods Inc.) is a Los Angeles-based consumer products company building tobacco-free nicotine products for adults - nicotine gum, pouches, lozenges, and its capsule-popping Breakers pouches. Founded in 2016 by three former Soylent executives, Lucy treats nicotine as a product-design and manufacturing problem rather than a tobacco one, aiming to give adult nicotine users a better-tasting, better-engineered alternative to cigarettes and dip. The company sells primarily direct-to-consumer online and in retail, and pursues FDA authorization for its products with its stated mission of reducing nicotine-related harm.

- **Founded:** 2016
- **Headquarters:** Los Angeles, California, United States
- **Founders:** David Renteln (Co-founder & CEO), John Coogan (Co-founder & CTO), Samy Hamdouche (Co-founder & Head of Research (PhD, Caltech))
- **Team size:** ~48 employees
- **Products:** Lucy Gum, Lucy Pouches, Lucy Breakers, Lucy Lozenges
- **Notable:** Raised $10M Series A in February 2020 led by RRE Ventures., Built in-house nicotine manufacturing capacity before launching its first gum publicly in 2019., Introduced Breakers, a nicotine pouch with a crushable flavor capsule, differentiating on product design.

## Products & services

- **Lucy Gum** — Tobacco-free chewable nicotine gum in 2mg, 4mg, and 6mg strengths, available in roughly seven flavors including Cinnamon, Mango, Wintergreen and Pomegranate.
- **Lucy Pouches** — Slim, tobacco-free nicotine pouches made with cellulose plant fiber and nicotine, in 4mg, 8mg, and 12mg strengths and fruit/mint flavors. Known for a moist texture and quicker release than competitors.
- **Lucy Breakers** — Nicotine pouches with a crushable flavor capsule you pop mid-use for an extra burst of flavor; offered in 4mg and 8mg across six flavors including Mango, Berry Citrus, Espresso, Mint, Apple Ice, and Apple Cider.
- **Lucy Lozenges** — Nicotine lozenges positioned in the nicotine-replacement-therapy category, in flavors such as mint, cherry & mint, and citrus at 4mg.

## Achievements

- Raised $10M Series A in February 2020 led by RRE Ventures.
- Built in-house nicotine manufacturing capacity before launching its first gum publicly in 2019.
- Introduced Breakers, a nicotine pouch with a crushable flavor capsule, differentiating on product design.
- Had research data accepted for publication by SRNT and PMTAs accepted for FDA scientific review.
- Grew to 100,000+ customer reviews across its product catalog.

## Latest updates

- **2020-02** — Closed $10M Series A led by RRE Ventures with FundRx, Vice Ventures, Greycroft and Y Combinator.
- **2021-02** — Announced FDA acceptance of PMTA for scientific review and SRNT acceptance of key data for publication.
- **2024** — Expanded modern oral nicotine lineup including Breakers flavor-capsule pouches across 4mg/8mg strengths and added pouch flavors.

## Links

- Website: https://lucy.co
- LinkedIn: http://www.linkedin.com/company/lucy-goods
- Twitter/X: https://twitter.com/lucynicotine
- Instagram: https://www.instagram.com/lucynicotine/
- Facebook: https://facebook.com/lucynicotine

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Profile page: https://yespress.io/lucy
Published by YesPress — https://yespress.io
Last updated: 2026-06-14