# Lucky Energy

> Lucky Energy is an Austin-based consumer beverage company founded by Richard Laver in 2023. It sells zero-sugar, zero-calorie caffeinated drinks through its website, marketplaces and U.S. retail partners, and expanded into energy gummies in 2026. Its branding combines irreverent humor with Laver’s story of surviving a plane crash and building Kate Farms.

- **Founded:** 2023
- **Headquarters:** Austin, United States
- **Founders:** Richard Laver (Founder and CEO)
- **Products:** Lucky Energy drinks, SLUSH, Lucky Energy Gummies
- **Notable:** Reported approximately 10,000 retail doors and 110 DSD contracts in March 2025., Reported more than 15,000 U.S. retail locations in November 2025., Closed a $25 million Series B announced November 12, 2025.

## Products & services

- **Lucky Energy drinks** — Zero-sugar, zero-calorie energy drinks featuring 200 mg caffeine plus maca, ginseng, taurine and beta-alanine. Flavors include OG Luck, Son of a Peach and Bodacious Berry.
- **SLUSH** — Permanent 12-ounce sleek-can range announced April 2, 2026: Blue Razz, Cherry Slush and Strawberry Slush; 200 mg caffeine, zero sugar and zero calories. Launch offer was $29.99 for a 12-pack on the website.
- **Lucky Energy Gummies** — Portable caffeinated gummies in Son of a Peach, Red Ryder Punch and Bodacious Berry. The April 2026 announcement specifies 128 mg caffeine and 7 g fiber per serving, plus maca, ginseng, beta-alanine, L-theanine and taurine.

## Achievements

- Reported approximately 10,000 retail doors and 110 DSD contracts in March 2025.
- Reported more than 15,000 U.S. retail locations in November 2025.
- Closed a $25 million Series B announced November 12, 2025.
- Expanded beyond beverages into gummies in 2026.

## Latest updates

- **2026-10** — Lucky Energy gummies were included in The Vitamin Shoppe’s October 1-4 $1 promotion, reported by Men’s Fitness.
- **2026-09** — Official sweepstakes rules set a National Energy Drink Day entry period from September 29 to October 4, 2026.
- **2026-04** — Announced gummy retail rollout at 800 Sheetz stores in June and Walmart in August.
- **2026-04** — Introduced SLUSH as a permanent 12-ounce can range.
- **2026-02** — Announced H-E-B and EG America expansion and hires Ray Faust, Dan Zacka and Steve VanWettering.

## Links

- Website: https://luckybevco.com/
- LinkedIn: https://www.linkedin.com/company/lucky-beverage-co/
- Twitter/X: https://x.com/luckyfckenergy
- Instagram: https://www.instagram.com/luckyenergyofficial/
- TikTok: https://www.tiktok.com/@luckyenergy

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Profile page: https://yespress.io/lucky-energy
Published by YesPress — https://yespress.io
Last updated: 2026-10-05