# Luckie & Co.

> Luckie & Co. is a privately held, independent advertising agency founded in Birmingham in 1953. It combines brand strategy and creative production with media, customer data, analytics, web development, CRM, and AI consulting for organizations in healthcare, consumer goods, financial services, retail, and travel. Its most consequential strategic move was a 2011 merger with data agency Integrative Logic, followed by the 2024 acquisition of Marbury Creative Group and a 2025-2026 leadership reset aimed at expanding the agency without joining a holding company.

- **Founded:** 1953
- **Headquarters:** Birmingham, United States
- **Founders:** Robert E. ‘Ace’ Luckie Jr. (Founder)
- **Products:** Brand strategy and omnichannel creative, Business intelligence and advanced analytics, Media strategy and buying, CRM, martech, and web development, End-to-end production
- **Notable:** The U.S. Civil Rights Trail campaign won gold for Best Regional Destination Campaign at the 2019 International Travel & Tourism Awards and generated more than one million page views., Luckie reported a Gold Cannes Lion, an Effie, a Clio, One Show recognition, and a Best in Show ADDY among its 2020-2021 creative recognition., Named to MM+M’s 2024 Agency 100 list of North American healthcare marketing firms.

## Products & services

- **Brand strategy and omnichannel creative** — Positioning, voice, brand platforms, integrated campaigns, content, and experiences across paid and owned channels.
- **Business intelligence and advanced analytics** — Customer insight, segmentation, modeling, measurement, optimization, and decision support tied to marketing performance.
- **Media strategy and buying** — Audience planning, channel mix, investment, buying, and ongoing performance optimization.
- **CRM, martech, and web development** — Customer relationship strategy, marketing technology roadmaps, data integration, websites, and personalized digital experiences.
- **End-to-end production** — Creative development and production from concept through finished video, social, digital, and campaign assets.
- **AI strategy and consultation** — Applied AI planning and implementation for marketing insight, workflow, and customer-facing use cases, led by a dedicated chief AI officer.
- **Luckie Health** — A specialist practice serving pharmaceutical companies, health plans, hospital systems, medical-device makers, and consumer-health brands.

## Achievements

- The U.S. Civil Rights Trail campaign won gold for Best Regional Destination Campaign at the 2019 International Travel & Tourism Awards and generated more than one million page views.
- Luckie reported a Gold Cannes Lion, an Effie, a Clio, One Show recognition, and a Best in Show ADDY among its 2020-2021 creative recognition.
- Named to MM+M’s 2024 Agency 100 list of North American healthcare marketing firms.
- A Regions Bank SEC sponsorship activation produced a reported 785% year-over-year increase in social engagement, 622,000 on-site impressions, and 200% follower growth.
- A GSK clinical-content hub produced reported gains of 18% in average daily visits, 20% in average daily page views, and 100% in resource downloads.
- Panama City Beach’s Fun for All accessibility initiative generated a reported 19 million impressions and $160,000 in earned media in its first five months.

## Latest updates

- **2026-08** — Published guidance on how Yelp profiles influence AI-driven local recommendations, extending the agency’s focus on visibility inside answer engines.
- **2026-03** — Restructured executive leadership: Shelly Hoffman became chief growth officer, Taylor Rhodes joined as chief client officer, and Abby Bennett became SVP of strategy.
- **2025-10** — Named Scott Gelber CEO to expand creative, media, and analytics capabilities; Tom Luckie remained chairman.
- **2025-05** — Luckie Health added Echo IQ for North American positioning, identity, research, web design, and sales support around its FDA-cleared cardiovascular risk platform.
- **2024-11** — Appointed Mark Unrein chief AI officer, a dedicated role overseeing applied AI strategy for the agency and clients.
- **2024-04** — Acquired Marbury Creative Group and integrated its 18 employees into the Atlanta operation without announced staff or client redundancies.

## Links

- Website: https://luckie.com
- LinkedIn: https://www.linkedin.com/company/luckie-%26-company/
- Twitter/X: https://twitter.com/LuckieAndCo
- Instagram: https://www.instagram.com/luckieandco/
- Facebook: https://www.facebook.com/LuckieAndCo

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Profile page: https://yespress.io/luckie-and-co
Published by YesPress — https://yespress.io
Last updated: 2026-09-23