# Lucie Boivin

> Lucie Boivin is the CMO and Senior Vice President of Products and Brands at Montreal-based Brault & Bouthillier, the company behind BB Education and Louise Kool & Galt. Her public work connects the tactile world of classroom materials with the operational demands of modern institutional ecommerce, from rigorous product selection and child testing to a Shopify Plus platform built for large, recurring and multi-user orders.

- **Role:** CMO & Senior Vice President, Products and Brands at Brault & Bouthillier
- **Organizations:** Brault & Bouthillier, BB Education, Louise Kool & Galt
- **Education:** Université Laval
- **Known for:** Helped guide Brault & Bouthillier's ecommerce redesign toward institutional buying needs such as fast ordering, recurring lists, multi-user accounts and synchronized pricing., Publicly articulated the company's product-selection process, including specialist review, pedagogical input and direct testing by children., Authored the opening essay in Brault & Bouthillier's autumn 2024 magazine marking the company's 80th anniversary.

## Career timeline

- **By 2024** — Served as Vice President, Marketing and Customer Experience at Brault & Bouthillier and wrote the opening essay for the company's 80th-anniversary education magazine.
- **Current** — Identified as CMO & Senior Vice President, Products and Brands at Brault & Bouthillier, working across BB Education and Louise Kool & Galt.
- **Current** — Represented Brault & Bouthillier in a case study on the company's customized Shopify Plus B2B platform.

## Achievements

- Helped guide Brault & Bouthillier's ecommerce redesign toward institutional buying needs such as fast ordering, recurring lists, multi-user accounts and synchronized pricing.
- Publicly articulated the company's product-selection process, including specialist review, pedagogical input and direct testing by children.
- Authored the opening essay in Brault & Bouthillier's autumn 2024 magazine marking the company's 80th anniversary.
- Holds executive responsibility spanning marketing, products and brands at Brault & Bouthillier.

## Links

- Website: https://bb.ca
- LinkedIn: https://www.linkedin.com/in/lucie-boivin-mba-b90ab5111

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Profile page: https://yespress.io/lucie-boivin
Published by YesPress — https://yespress.io
Last updated: 2026-08-24