# Lucid Group

> Lucid Group is a London-headquartered healthcare communications and commercialisation consultancy that helps pharmaceutical, biotech and consumer-health teams turn complex evidence into strategies, scientific education and campaigns that change professional and patient behaviour. Founded in 2007, it has grown into a 400-plus-person, multi-hub business spanning strategy consulting, medical communications, commercial communications, analytics and responsibly governed AI.

- **Founded:** 2007
- **Headquarters:** London, United Kingdom
- **Founders:** Dennis O'Brien (Co-founder and Non-Executive Director), Jan Steele (Co-founder)
- **Products:** Strategy Consulting, Scientific and Medical Communications, Commercial Communications, Lucid Connected Intelligence, AI-Powered Solutions
- **Notable:** Grew revenue from £12 million in 2017 to more than £29 million in 2021 while expanding through acquisitions and new markets., Named Medical Education Consultancy of the Year at the Communiqué Awards in both 2018 and 2019., Built a team of more than 400 people across four main hubs and says average client partnerships last 10 years.

## Products & services

- **Strategy Consulting** — Patient, customer and market engagement; asset and portfolio value strategy; and organisational, operational, digital and AI-enabled change for life-sciences clients.
- **Scientific and Medical Communications** — Evidence-led medical strategy, scientific storytelling, publications, meetings, expert engagement, medical education, launch support and global-to-local activation.
- **Commercial Communications** — Brand positioning, market shaping, omnichannel campaigns, paid media, launch strategy, creative execution and Veeva-enabled content operations.
- **Lucid Connected Intelligence** — Data synthesis, advanced analytics and predictive insight intended to identify behavioural drivers and improve targeting, decisions and programme performance.
- **AI-Powered Solutions** — Human-supervised AI applied to insight, strategy, content and operations under published governance principles for privacy, transparency, fairness and reliability.

## Achievements

- Grew revenue from £12 million in 2017 to more than £29 million in 2021 while expanding through acquisitions and new markets.
- Named Medical Education Consultancy of the Year at the Communiqué Awards in both 2018 and 2019.
- Built a team of more than 400 people across four main hubs and says average client partnerships last 10 years.
- Supported more than 100 launches and over 50 first-in-class or emerging therapies, according to the company.
- A first-in-class launch programme reached 2,000 specialists; 87% reported a mindset shift and 92% of surveyed patients said a new tool improved conversations with doctors.
- An oncology launch campaign reached 63% brand recognition among surveyed oncologists within six months and 168% of product sales target.
- The AstraZeneca EpiCentral programme was localized in 23 countries, attracted more than 71,000 visits and was highly commended at the 2024 Communiqué Awards.
- Achieved ISO 27001 certification in 2025.

## Latest updates

- **2026-08** — Eric Muller became CEO, succeeding Rick Sannem, who moved into a strategic adviser role to the board.
- **2026-03** — Former Pfizer R&D leader Rod MacKenzie was appointed chair of the board.
- **2026-02** — Published responsible-AI guidelines covering governance, human oversight, privacy, transparency, fairness, reliability and environmental responsibility.
- **2025-10** — Announced ISO 27001 information-security certification.
- **2025-09** — Unified its management consulting and pharma asset strategy teams as Lucid Strategy Consulting.
- **2025-05** — Merged Lighthouse and DiD into Lucid Group US, combining medical and commercial communications capabilities.

## Links

- Website: https://wearelucidgroup.com
- LinkedIn: https://www.linkedin.com/company/lucid/
- Twitter/X: https://twitter.com/DiDAgency
- Facebook: https://facebook.com/DiDAgency

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Profile page: https://yespress.io/lucid-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-24