# LT

> LT, legally LaneTerralever LLC, is an independent Phoenix marketing and digital-experience agency whose unusual advantage is the marriage of two lineages: E.B. Lane's advertising and public-relations practice, founded in 1962, and Terralever's technology and digital-design practice, founded in 2002. The firm sells integrated strategy, creative, media, PR, research, analytics, content, CRM, UX and web development to organizations in gaming, attractions, healthcare, education, franchises, real estate, government and consumer markets. Its published case studies repeatedly show the same operating instinct: study behavior first, then remove wasted spend, technical friction or category convention.

- **Founded:** 1962
- **Headquarters:** Phoenix, United States
- **Founders:** Ed Lane (Founder of E.B. Lane), Beau Lane (Co-founder of LaneTerralever), Chris Johnson (Founder of Terralever and co-founder of LaneTerralever)
- **Products:** Brand and go-to-market strategy, Integrated creative and communications, Media and performance marketing, Digital experience and development, Research and analytics
- **Notable:** Formed LaneTerralever in 2013 by merging E.B. Lane's advertising heritage with Terralever's digital practice., Integrated the Phoenix operation of Cramer-Krasselt in 2016, adding senior talent and client capabilities., Reported a 117% increase in Phoenix Suns single-game ticket revenue in the first season of its engagement, followed by a 31% increase in return on ad spend the next season despite a 24% lower budget.

## Products & services

- **Brand and go-to-market strategy** — Research, audience insight, positioning, brand identity, customer-journey mapping and launch planning.
- **Integrated creative and communications** — Campaign concepts, design, content, video production, public relations, social and influencer marketing.
- **Media and performance marketing** — Media strategy and buying, paid search, digital media, SEO, lead generation, measurement and optimization.
- **Digital experience and development** — Content strategy, UX, websites, ecommerce, mobile experiences, player portals, system integration, development and quality assurance.
- **Research and analytics** — Primary research, industry trend reports, segmentation, dashboards and campaign measurement.
- **AI and marketing consulting** — Advisory work delivered with Convince & Convert on AI adoption, personalization, content and customer experience.

## Achievements

- Formed LaneTerralever in 2013 by merging E.B. Lane's advertising heritage with Terralever's digital practice.
- Integrated the Phoenix operation of Cramer-Krasselt in 2016, adding senior talent and client capabilities.
- Reported a 117% increase in Phoenix Suns single-game ticket revenue in the first season of its engagement, followed by a 31% increase in return on ad spend the next season despite a 24% lower budget.
- Reported up to 94% monthly savings in map API costs for NextCare alongside major gains in online appointments and traffic.
- Reported a 600% increase in surgeries scheduled and a 400% increase in appointment requests for Barrow Brain and Spine after a research-led rebrand and website rebuild.
- Maintained a 16-year Arizona Lottery partnership that LT says contributed to a $465 million increase in fiscal-year sales from 1996 to 2014.
- Won 10 Phoenix ADDY awards in 2017.
- Rebranded from LaneTerralever to LT in 2024 and installed third-generation leader Chase Lane as CEO in 2025.

## Latest updates

- **2026-06** — Published and presented findings from its 2026 Casino Player Trends research, including a webinar with Tribal Gaming & Hospitality Magazine.
- **2026-06** — Chase Lane discussed the 2025 ownership transition and third-generation stewardship with Greater Phoenix In Business Magazine.
- **2025-03** — Chase Lane became CEO; Chris Johnson and Beau Lane moved into co-chairman roles, and Chase and Kelsi Lane became partners in the business.
- **2024-05** — LaneTerralever simplified its brand to LT and highlighted deeper integration with Convince & Convert plus AI consulting capabilities.

## Links

- Website: https://lt.agency
- LinkedIn: https://www.linkedin.com/company/laneterralever
- Twitter/X: https://twitter.com/laneterralever
- Instagram: https://www.instagram.com/laneterralever/
- Facebook: https://www.facebook.com/laneterralever

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Profile page: https://yespress.io/lt
Published by YesPress — https://yespress.io
Last updated: 2026-09-24