# LSG

> LSG is a privately held impact agency founded in 2008 by campaign veteran David Barnhart. From Washington, D.C., it combines public-opinion research, communications, digital work, stakeholder engagement, advocacy, and community marketing for corporations, trade associations, and nonprofits. Its distinguishing move is to pair Beltway strategy with a nationwide network of local organizers and messengers, treating public trust as something earned in communities rather than broadcast from headquarters.

- **Founded:** 2008
- **Headquarters:** Washington, United States
- **Founders:** David Barnhart (Founding Partner and CEO)
- **Products:** Stakeholder Engagement, Advocacy, Strategic Insights, Community Marketing, Communications Services
- **Notable:** Expanded from 25 to 54 employees between 2021 and August 2023., Signed a 21,500-square-foot headquarters lease in Washington’s Herald building, replacing a 4,500-square-foot office., Built a field network described as reaching all 50 states, every state capital, and every congressional district, with additional reach in Europe and the Americas.

## Products & services

- **Stakeholder Engagement** — Reputation campaigns, community engagement, third-party recruitment, relationship mapping, and event production.
- **Advocacy** — Integrated public-affairs campaigns, grassroots and grasstops organizing, coalition building, official engagement, and support for regulatory, M&A, and ballot-measure issues.
- **Strategic Insights** — In-house qualitative and quantitative research, message testing, public-opinion research, brand tracking, and campaign measurement.
- **Community Marketing** — Hyper-local customer outreach, canvassing, influencer engagement, messenger training, acquisition and retention programs, and experiential activations.
- **Communications Services** — Narrative development, media relations, corporate and crisis communications, executive positioning, and brand storytelling.
- **Digital Services** — Paid, social, and digital campaign capabilities integrated with research and field programs.
- **Frontline IQ and Frontline Engage** — An intelligence dashboard for working-community conversations and a community-network offer spanning all 50 states.
- **The 250** — A 2026 network of 250 storytellers from all 50 states created around the United States semiquincentennial.

## Achievements

- Expanded from 25 to 54 employees between 2021 and August 2023.
- Signed a 21,500-square-foot headquarters lease in Washington’s Herald building, replacing a 4,500-square-foot office.
- Built a field network described as reaching all 50 states, every state capital, and every congressional district, with additional reach in Europe and the Americas.
- Produced nearly 100 manufacturing events and generated more than 500 earned-media hits for a national manufacturing campaign.
- Collected nearly 2,000 stories and prepared more than 750 messengers in the first three months of a delivery-technology campaign.
- Received three 2026 PRSA Anvil honors across public affairs, reputation and brand management, and paid promotion.
- Named a 2024 PRNEWS Agency Elite Top 100 honoree.

## Latest updates

- **2026-09** — LSG announced that its C-suite advisory work would spin out into sister company Beam Strategy Group, led by Hayley Zachary and Tara Rush.
- **2026-07** — LSG launched The 250, a network of 250 American storytellers from all 50 states, alongside national research called The State of US.
- **2026-08** — LSG reported three PRSA Anvil honors for public affairs, reputation and brand management, and paid promotion work.
- **2025-03** — Teal Baker joined as managing director, with Rachel Shell and Dayna Adelman joining as senior vice presidents.

## Links

- Website: https://teamlsg.com
- LinkedIn: https://www.linkedin.com/company/locust-street-group/
- Twitter/X: https://www.twitter.com/locuststreetgrp

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Profile page: https://yespress.io/lsg
Published by YesPress — https://yespress.io
Last updated: 2026-09-24