# Loyalty Juggernaut

> Loyalty Juggernaut is a Palo Alto enterprise software company behind GRAVTY, a cloud-native loyalty platform for brands and partner ecosystems. Its software manages rewards, member data, offers, partner operations and analytics, with AI tools and advisory services for airlines, hotels, retailers, telecom operators and other enterprises.

- **Founded:** 2015
- **Headquarters:** Palo Alto, United States
- **Founders:** Shyam Shah (Co-founder and Chief Executive), Kalpak Shah (Co-founder and CTO), Murali Subramanian (Co-founder and Executive Advisor)
- **Products:** GRAVTY, Visual Rules, GRAVTY Agentic AI Compass, GRAVTY AI-Scan, FIDIVIO
- **Notable:** Named a Strong Performer in The Forrester Wave: Loyalty Platforms, Q4 2025., Company reports Golden Loyalty Awards for Best Technology Innovation in 2021, 2022 and 2023 for Visual Rules, AI-Sense and Pulsar., December 2024 company release reported throughput exceeding 100 million transactions per hour and average latency below 50 milliseconds; these are vendor performance claims.

## Products & services

- **GRAVTY** — Enterprise SaaS loyalty platform covering member data, currencies, tiers, rewards, offers, partner ecosystems and real-time engagement. Built on AWS using serverless microservices.
- **Visual Rules** — Patented visual, no-code configuration of loyalty business rules, promotions and rewards.
- **GRAVTY Agentic AI Compass** — Multi-agent loyalty intelligence suite launched October 20, 2025, built on Amazon Bedrock. Combines program analysis, anomaly detection, sentiment, benchmarking, conversational analytics and recommendations.
- **GRAVTY AI-Scan** — AI-powered receipt scanning connects offline purchases to rewards and member data.
- **FIDIVIO** — Complementary loyalty accounting, forecasting and program economics capabilities.
- **FitTribe** — Complementary lifestyle and wellness engagement capabilities.
- **Loyalty Performance Management** — Advisory and ongoing services spanning analytics, optimization, financial planning, liability management, partner economics and personalization.

## Achievements

- Named a Strong Performer in The Forrester Wave: Loyalty Platforms, Q4 2025.
- Company reports Golden Loyalty Awards for Best Technology Innovation in 2021, 2022 and 2023 for Visual Rules, AI-Sense and Pulsar.
- December 2024 company release reported throughput exceeding 100 million transactions per hour and average latency below 50 milliseconds; these are vendor performance claims.
- Spenn, Norwegian Reward and Strawberry went live together on GRAVTY on June 3, 2026.

## Latest updates

- **2026-10** — Announced Loyalty Academy Brasil partnership to provide GRAVTY technology and Loyalty Performance Management services to Brazilian enterprises.
- **2026-06** — Spenn, Norwegian Reward and Strawberry launched together on GRAVTY on June 3.
- **2025-12** — Recognized as a Strong Performer in the Q4 2025 Forrester Wave for loyalty platforms.
- **2025-10** — Launched GRAVTY Agentic AI Compass on October 20.

## Links

- Website: https://lji.io/
- LinkedIn: https://www.linkedin.com/company/loyalty-juggernaut/
- Twitter/X: https://twitter.com/loyaltyjug

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Profile page: https://yespress.io/loyalty-juggernaut
Published by YesPress — https://yespress.io
Last updated: 2026-10-23