# Lovell Communications

> Lovell Communications is a Nashville consultancy devoted to the unusually consequential work of health care communications. Founded in 1988 and acquired by Health Management Associates in 2023, it helps hospitals, health systems, providers, suppliers and investors manage crises, transactions, change, marketing and thought leadership. Its distinguishing habit is to treat communication as operating infrastructure: map stakeholders, sequence messages, rehearse difficult questions and make sure staff hear news before the rumor mill does.

- **Founded:** 1988
- **Headquarters:** Nashville, United States
- **Founders:** Paula Lovell (Founder)
- **Team size:** Approximately 18 employees, based on supplied company data.
- **Products:** Crisis communications, Transaction support, Corporate and change communications, Marketing strategy, Thought leadership
- **Notable:** Served more than 2,000 hospitals, health systems and providers, according to the company., Recognized with hundreds of national, regional and local awards, according to the company., Won 13 Healthcare Advertising Awards in 2021 for client marketing, creative and COVID-19 communications work.

## Products & services

- **Crisis communications** — Preparation and response for operational, legal, regulatory, cyber, quality and leadership crises, including scenario planning, stakeholder mapping, message platforms, media work and reputation recovery.
- **Transaction support** — Communications for acquisitions, affiliations, sales, bankruptcies, restructurings, service-line changes, regulatory approvals and post-close integration.
- **Corporate and change communications** — Internal and external messaging that helps employees, clinicians, patients, communities and decision-makers understand organizational change.
- **Marketing strategy** — Research, positioning, creative campaigns, digital marketing and measurement designed to build awareness, leads, patient volume and revenue.
- **Thought leadership** — Media strategy, executive visibility, awards, speaking opportunities, sponsored content and online reputation programs.

## Achievements

- Served more than 2,000 hospitals, health systems and providers, according to the company.
- Recognized with hundreds of national, regional and local awards, according to the company.
- Won 13 Healthcare Advertising Awards in 2021 for client marketing, creative and COVID-19 communications work.
- A three-week campaign supporting Trinity Medical Center’s relocation helped generate a unanimous state-board approval; its Facebook page later recorded 6,134 likes, 2,925 posts and 66,575 views, and more than 250 news stories covered the relocation.
- Acquired by Health Management Associates in 2023 while retaining the Lovell Communications name.
- Amanda Maynord was named the third CEO in the firm’s 37-year history in February 2025.

## Latest updates

- **2026-01** — The firm promoted agency veteran Kristy Lucero to vice president.
- **2025-02** — Amanda Maynord became CEO, succeeding Rosemary Plorin and becoming the third chief executive in the firm’s history.
- **2025-01** — Lovell added two health care consultants, Matt Longman and Philip Betbeze.
- **2023-02** — Health Management Associates acquired Lovell Communications and established a Nashville office; transaction terms were not disclosed.

## Links

- Website: https://www.lovell.com/
- LinkedIn: https://www.linkedin.com/company/lovell-communications
- Twitter/X: https://twitter.com/LovellComm
- Instagram: https://www.instagram.com/lovell_communications/
- Facebook: https://www.facebook.com/LovellCommunications/

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Profile page: https://yespress.io/lovell-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-19