# Love Grown

> Love Grown is a New York-based direct-to-consumer breakfast company selling bean-based cereal, independently tested coffee, cold-brew kits, compostable coffee pods and liquid functional-mushroom WellDrops. Founded as a Denver granola startup in 2008, the brand nearly shut down amid pandemic-era cost pressure before sustainable grocer Hive Brands acquired it in 2023. Customer demand pulled the cereal back into production; a reported $1 million annualized run rate in November 2025 persuaded the team to wind down Hive's marketplace and concentrate on Love Grown.

- **Founded:** 2008
- **Headquarters:** New York, United States
- **Founders:** Maddy D'Amato Hasulak (Original co-founder and former Chief Love Officer), Alex Hasulak (Original co-founder), Katie Tyson (CEO; co-founder of Hive Brands and founder of the relaunched Love Grown)
- **Team size:** Four team members are named on the current website; the legacy LinkedIn page lists 11-50 employees, while supplied company data lists 60.
- **Products:** Power O's cereal, Kids star cereals, Whole-bean and ground coffee, Compostable coffee pods, Cold Brew Easy Brew Bags
- **Notable:** Expanded from one Aspen store to roughly 1,300 stores by the end of 2010 and more than 12,000 U.S. and Canadian retailers by 2018., Launched bean-based Power O's in 2014; the line generated about two-thirds of company revenue by 2018., Original founders Maddy and Alex Hasulak were selected for the 2016 Forbes 30 Under 30 food and drink list.

## Products & services

- **Power O's cereal** — Gluten-free cereal built around navy beans, green lentils, garbanzo beans and brown rice; current flavors include Original, Chocolate and Cinnamon.
- **Kids star cereals** — Bean-powered cereals including Chocostars, Cinnastars and Truly Fruity Stars, positioned as lower-sugar, higher-protein alternatives to familiar children's cereal.
- **Whole-bean and ground coffee** — Single-origin and decaf coffee sold in several roast levels; the company emphasizes contaminant testing, lower acidity and direct sourcing from family-owned farms.
- **Compostable coffee pods** — Plastic-free pods compatible with Keurig-style machines, offered in multiple roasts and caffeine levels.
- **Cold Brew Easy Brew Bags** — Pre-portioned coffee bags designed to steep overnight and make 32 ounces of cold brew at home.
- **WellDrops** — Liquid functional-mushroom drops designed to mix into coffee without the flavor, grit or settling associated with powders.
- **Starter packs and subscriptions** — Discounted cereal and coffee trials that convert to recurring four-week deliveries, with flexible pause, swap and cancellation options.

## Achievements

- Expanded from one Aspen store to roughly 1,300 stores by the end of 2010 and more than 12,000 U.S. and Canadian retailers by 2018.
- Launched bean-based Power O's in 2014; the line generated about two-thirds of company revenue by 2018.
- Original founders Maddy and Alex Hasulak were selected for the 2016 Forbes 30 Under 30 food and drink list.
- Acquired by Hive Brands in October 2023 instead of shutting down.
- Completed a new full cereal production run in April 2025 and restored the full cereal assortment by May.
- Earned Clean Label Project certification for cereal and coffee in 2025.
- Reported a $1 million annualized run rate in November 2025.
- Became a certified B Corporation in September 2022 under the Hive/Love Grown corporate entity.
- Launched coffee in 2025, cold-brew bags in 2026 and WellDrops in 2026.

## Latest updates

- **2025-06** — Love Grown said its cereal earned Clean Label Project certification after production and formulation work.
- **2025-11** — The company reported reaching a $1 million annualized run rate and decided to focus fully on Love Grown.
- **2025-12** — It completed a restructuring, exited the remaining third-party marketplace relationships and launched a new warehouse.
- **2026-03** — Katie Tyson and Kate Harper promoted the brand at Expo West without buying a booth, using product sampling and low-budget visibility tactics.
- **2026-07** — Love Grown introduced WellDrops, liquid functional-mushroom supplements designed to disappear into coffee without changing its taste or texture.
- **2026-08** — The current store offers cereal, coffee, cold-brew kits, compostable pods and WellDrops, with more than 1.1 million bowls and cups served reported on-site.

## Links

- Website: https://lovegrown.com
- LinkedIn: https://www.linkedin.com/company/lovegrown
- Twitter/X: https://twitter.com/LoveGrown
- Instagram: https://www.instagram.com/lovegrown/
- Facebook: https://www.facebook.com/lovegrown

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Profile page: https://yespress.io/love-grown
Published by YesPress — https://yespress.io
Last updated: 2026-08-21