# Louis Amoroso

> Louis Amoroso is the co-founder and co-CEO of Full Glass Wine Co., a multi-brand direct-to-consumer wine business founded in 2023. His career began in 1991 with Beverage Solutions and its Beer Across America club, continued through stakes or operating roles involving Goose Island, elevate DIGITAL and DRINKS, and returned to the subscription model at much larger scale when Full Glass assembled seven wine businesses in its first 17 months.

- **Role:** Co-founder and Co-CEO at Full Glass Wine Co.
- **Organizations:** Full Glass Wine Co., DRINKS, Beverage Solutions, Beer Across America, elevate DIGITAL, Goose Island
- **Nationality:** American
- **Education:** Undergraduate degree; Economics and Computer Science, DePauw University
- **Known for:** Built Beer Across America with Todd Holmes from an after-hours startup into a business reported at roughly $22-$23 million in annual revenue within three years., Founded Beverage Solutions in 1991; Full Glass describes it as the largest wine and beer direct-marketing company in the United States., Co-founded DRINKS in 2013, combining alcohol commerce, compliance and ecommerce technology.

## Career timeline

- **1989** — Graduated from DePauw University after studying Economics and Computer Science.
- **1991** — Co-founded Beverage Solutions and launched Beer Across America with Todd Holmes while working at Andersen Consulting.
- **1990s** — Beverage Solutions expanded from beer subscriptions into wine direct marketing; Amoroso and Holmes also held an ownership stake in Goose Island with brewery founder John Hall and his partners.
- **2006** — Amoroso and Holmes sold their beer and wine clubs to UK-based Direct Wines.
- **2012-2014** — Held operating and finance leadership roles at smartDIGITAL/elevate DIGITAL.
- **2013** — Co-founded DRINKS, an alcohol ecommerce platform, and later served on its board.
- **2023** — Co-founded Full Glass Wine Co. with Neha Kumar and acquired Winc, followed by Wine Insiders.
- **2024** — Full Glass added Bright Cellars, Splash Wines and Scout & Cellar, then acquired Wine Access and Cameron Hughes Wine, reaching seven acquisitions in 17 months.
- **2025** — Amoroso and Kumar were named finalists for EY Entrepreneur Of The Year 2025 Greater Los Angeles.

## Achievements

- Built Beer Across America with Todd Holmes from an after-hours startup into a business reported at roughly $22-$23 million in annual revenue within three years.
- Founded Beverage Solutions in 1991; Full Glass describes it as the largest wine and beer direct-marketing company in the United States.
- Co-founded DRINKS in 2013, combining alcohol commerce, compliance and ecommerce technology.
- Co-founded Full Glass Wine Co. in 2023 and helped complete seven direct-to-consumer wine acquisitions in its first 17 months.
- Oversaw a 90-day migration of Winc's ecommerce technology stack without pausing sales, according to his public account.
- Named with Neha Kumar as an EY Entrepreneur Of The Year 2025 Greater Los Angeles finalist.

## Latest updates

- **2025-05** — Named with Neha Kumar as a finalist for EY Entrepreneur Of The Year 2025 Greater Los Angeles.
- **2024-12** — Full Glass announced the acquisitions of Wine Access and Cameron Hughes Wine, bringing its reported acquisition count to seven in 17 months.
- **2024-09** — Full Glass acquired Splash Wines and Scout & Cellar and projected $125 million in 2024 pro forma revenue.
- **2024-09** — In a sworn declaration, Amoroso identified Full Glass Licensing as the successful bidder for specified assets in the Vintage Wine Estates bankruptcy process.
- **2024-03** — A Full Glass Wine Co. Form D reported approximately $14.25 million sold in a private offering.

## Links

- Website: https://www.fullglass.wine/louis-amoroso
- LinkedIn: https://www.linkedin.com/in/louis-amoroso-99ba604b

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Profile page: https://yespress.io/louis-amoroso
Published by YesPress — https://yespress.io
Last updated: 2026-09-26