# Loti AI

> Loti AI is a Seattle-based startup that scans the public internet to find, verify, and remove unauthorized uses of a person's face and voice - including deepfakes, AI impersonations, scams, and leaked content. Founded in 2022 by Luke Arrigoni, Rebekah Arrigoni, and Hirak Chhatbar, the company began protecting A-list celebrities through talent agencies like WME and CAA, then opened a free consumer tier so anyone can claim control of their own likeness. Its automated takedown engine removes flagged content with roughly a 95% success rate, typically within about 17 hours.

- **Founded:** 2022
- **Headquarters:** Seattle, United States
- **Founders:** Luke Arrigoni (Co-Founder & CEO), Rebekah Arrigoni (Co-Founder), Hirak Chhatbar (Co-Founder & CTO)
- **Team size:** ~60 employees
- **Products:** Likeness Protection for Everyone, Protection for Public Figures (Watchtower), Protection for IP (Developer API)
- **Notable:** Raised $16.2M Series A led by Khosla Ventures in April 2025, bringing total funding to roughly $23M., Built an automated takedown engine with a ~95% success rate, typically resolving within ~17 hours., Scaled monitoring infrastructure to scan a full day of internet uploads within 24 hours across tens of thousands of servers.

## Products & services

- **Likeness Protection for Everyone** — A free consumer tier offering 24/7 automated monitoring of a member's face and voice across the internet, with takedowns of unauthorized content.
- **Protection for Public Figures (Watchtower)** — An advanced, paid tier for celebrities, executives, politicians and creators to detect and remove unauthorized content, impersonations, deepfakes and leaks at scale.
- **Protection for IP (Developer API)** — A developer API for centrally managing likeness and brand rights, including licensing and contract enforcement (announced as coming soon).

## Achievements

- Raised $16.2M Series A led by Khosla Ventures in April 2025, bringing total funding to roughly $23M.
- Built an automated takedown engine with a ~95% success rate, typically resolving within ~17 hours.
- Scaled monitoring infrastructure to scan a full day of internet uploads within 24 hours across tens of thousands of servers.
- Expanded from celebrity-only protection to a free consumer product available to everyone in 2025.
- Signed major talent and PR agencies including WME, CAA and Dolphin, plus a 2026 partnership with Underscore Talent.
- Featured in Variety, GeekWire, Rolling Stone, Forbes, the LA Times and The Hollywood Reporter.

## Latest updates

- **2026-01** — Partnered with Underscore Talent to protect likeness rights for its roster of global creators against deepfakes.
- **2025-06** — Launched free likeness protection for the general public, expanding beyond celebrities.
- **2025-04** — Closed $16.2M Series A led by Khosla Ventures with FUSE, Bling Capital and Ensemble.

## Links

- Website: https://www.lotiai.com
- LinkedIn: https://www.linkedin.com/company/goloti
- Twitter/X: https://twitter.com/lotiapp
- Instagram: https://www.instagram.com/lotiapp

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Profile page: https://yespress.io/loti
Published by YesPress — https://yespress.io
Last updated: 2026-06-14