# Lose It!

> Lose It! is the Boston-founded calorie and nutrition tracking brand operated by FitNow, Inc., part of Everyday Health Group. Its free app supplies food logging and personalized calorie budgets; Premium adds tools such as photo and voice logging, macronutrient goals and meal planning. The company reported more than 57 million members and 150 million pounds lost in April 2025, cumulative figures rather than active-user or clinical outcome measures.

- **Founded:** 2008
- **Headquarters:** Boston, United States
- **Founders:** J.J. Allaire (Co-founder; original app creator), Charles Teague (Co-founder; former CEO), Paul DiCristina (Co-founder; designer)
- **Products:** Lose It!, Lose It! Premium, Snap It, Say It, Challenges
- **Notable:** Reported more than 57 million members and 150 million cumulative pounds lost in April 2025., Snap It was a CES 2017 Innovation Awards Honoree., Acquired by Everyday Health Group in June 2022.

## Products & services

- **Lose It!** — Consumer calorie, nutrition, exercise and weight tracking app with personalized calorie budgets and free basic functionality.
- **Lose It! Premium** — Paid upgrade with advanced nutrition goals, meal planning, fasting tools, device integrations and additional logging methods; availability varies by platform.
- **Snap It** — Photo-based food logging first released in beta in 2016; the current Premium feature suggests foods and portions that users can edit. English device language required.
- **Say It** — AI voice meal logging; publicly described in the April 2025 company announcement.
- **Challenges** — Separate FitNow team fitness and wellness app, including corporate wellness use.
- **Cleveland Clinic Diet app** — Separate app co-developed by FitNow and Cleveland Clinic, combining food tracking with expert diet and wellness guidance.
- **Partner API** — Data exchange integrations for health and fitness apps, devices and programs.

## Achievements

- Reported more than 57 million members and 150 million cumulative pounds lost in April 2025.
- Snap It was a CES 2017 Innovation Awards Honoree.
- Acquired by Everyday Health Group in June 2022.
- Cleveland Clinic Diet app received a Spring 2024 Digital Health Awards Gold award.

## Latest updates

- **2024-06** — Cleveland Clinic and FitNow announced their co-developed diet and wellness app.
- **2025-04** — Lose It! reported expanded AI photo and voice logging, a 63 million-item food database and internal usage comparisons; these were company claims.
- **2026-08** — Premium help documentation explained variable promotional pricing and a seven-day trial for eligible new users.
- **2026-09** — Google Play listing updated September 28; it also advertises a GLP-1 medication tracker. Listing date does not establish the tracker launch date.

## Links

- Website: https://www.loseit.com/
- LinkedIn: https://www.linkedin.com/company/lose-it-
- Twitter/X: https://twitter.com/loseit
- Instagram: https://www.instagram.com/loseitapp/
- Facebook: https://www.facebook.com/loseit/

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Profile page: https://yespress.io/lose-it
Published by YesPress — https://yespress.io
Last updated: 2026-10-03