# Lorna Borenstein

> Lorna Borenstein is the founder and CEO of Grokker and the author of It’s Personal: The Business Case for Caring. A lawyer by training, she launched eBay Canada in 2000, held executive roles at Yahoo, and served as president of Move from 2007 to 2009. She founded Grokker in 2012 after an extended family sabbatical and writes about workplace culture, employee engagement and AI adoption.

- **Role:** Founder and CEO at Grokker
- **Organizations:** Grokker, eBay, Yahoo, Move, Inc., Hewlett-Packard Canada, Peterson & Ross, Osler, Hoskin & Harcourt
- **From:** Montreal, Canada
- **Nationality:** Canadian
- **Education:** Bachelor of Civil Law and Bachelor of Common Law, with honors, McGill University, Business degree, summa cum laude, American College, London
- **Known for:** Launched eBay Canada in 2000., Served as president of publicly traded Move, Inc., Founded Grokker in 2012.

## Career timeline

- **Before 2000** — Practiced law in Chicago and Toronto and served as assistant counsel at Hewlett-Packard Canada.
- **2000** — Launched eBay Canada from her Toronto guest room; later became an eBay vice president and general manager.
- **2004–2007** — Held executive roles at Yahoo in Personals, Search & Marketplace, and youth and education.
- **2007** — Named president of Move on May 1.
- **2009** — Resigned from Move effective March 13; subsequently took an extended family sabbatical.
- **2012** — Founded Grokker.
- **2013** — Grokker funding of about $5.5 million reported in December.
- **2021** — Published It’s Personal: The Business Case for Caring.

## Achievements

- Launched eBay Canada in 2000.
- Served as president of publicly traded Move, Inc.
- Founded Grokker in 2012.
- Authored It’s Personal: The Business Case for Caring.
- Listed among Change.org’s Series C investors.

## Latest updates

- **2026-09** — Published a Grokker blog post about the administrative cost of confusing employee benefits and conversational benefits agents.
- **2026-03** — Published the Forbes Council article “HR Needs Informed Leaders, Not Experts, When It Comes To AI.”
- **2025-12** — Published the Forbes Council article “HR’s Vantage Point Makes It A Vital Strategic Partner In AI Adoption.”

## Links

- Website: https://www.grokker.com/lorna-borenstein
- LinkedIn: https://www.linkedin.com/in/lorna-borenstein-71220
- Twitter/X: https://twitter.com/Lborenstein

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Profile page: https://yespress.io/lorna-borenstein
Published by YesPress — https://yespress.io
Last updated: 2026-10-26