# Lori Riggs

> Lori Beaton Riggs is the chief marketing officer of Lifepoint Health and a Louisville-based healthcare marketing executive whose two-decade career has moved from hospital communications and service-line marketing to enterprise brand, automation, analytics, and growth strategy. Her clearest public philosophy is an 80/20 content rule: devote most communication to solving the audience's problem and only a small share to talking about the company.

- **Role:** Chief Marketing Officer at Lifepoint Health
- **Organizations:** Lifepoint Health, Kindred Healthcare, Norton Healthcare, Murray State University, Lourdes Hospital
- **Education:** Master's degree in Business Communication, Spalding University, Bachelor's degree in Organizational Communication, Murray State University
- **Known for:** Chief marketing officer of Lifepoint Health., Winner of a 2017 Marketo Revvie Award for Kindred Healthcare's content engagement program., Led enterprise marketing work at Kindred Healthcare that a third-party case study reported produced a 90:1 marketing automation ROI.

## Career timeline

- **2003-2005** — Worked at Murray State University as assistant distance learning coordinator and interim coordinator.
- **2005** — Completed a marketing and communications internship at Lourdes Hospital.
- **2006-2010** — Served as a marketing manager at Norton Healthcare.
- **2010-2012** — Joined Kindred Healthcare as director of marketing.
- **2012-2018** — Advanced to senior director of enterprise marketing at Kindred Healthcare.
- **2017** — Won a Marketo Revvie Award for Kindred's content engagement program.
- **2018-2021** — Served as division vice president of enterprise marketing at Kindred Healthcare.
- **2019** — Presented on protecting marketing investments with data at the Healthcare Marketing & Physician Strategies Summit.
- **2021-present** — Joined Lifepoint Health and progressed from vice president/head of marketing to chief marketing officer.
- **2024** — Named to Women We Admire's Top 50 Women Leaders of Louisville list.

## Achievements

- Chief marketing officer of Lifepoint Health.
- Winner of a 2017 Marketo Revvie Award for Kindred Healthcare's content engagement program.
- Led enterprise marketing work at Kindred Healthcare that a third-party case study reported produced a 90:1 marketing automation ROI.
- Spoke at the 2019 Healthcare Marketing & Physician Strategies Summit on using data to protect marketing investment.
- Named one of Women We Admire's Top 50 Women Leaders of Louisville for 2024.
- Graduate of the Leadership Louisville Center's Ignite Louisville program.

## Latest updates

- **2024-11** — Named No. 35 on Women We Admire's Top 50 Women Leaders of Louisville for 2024.
- **2024-02** — Public career records list Riggs as moving into the chief marketing officer title at Lifepoint Health.

## Links

- Website: https://lifepointhealth.net
- LinkedIn: http://www.linkedin.com/in/lori-beaton-riggs-4677634

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Profile page: https://yespress.io/lori-riggs
Published by YesPress — https://yespress.io
Last updated: 2026-08-21