# Lori Chollar

> Lori Chollar is co-founder, CEO and creative director of TLC Creative Services, Inc., a presentation design studio based in Murrieta, California. Her background spans print and graphic design, apparel, temporary tattoos, presentations and multimedia. She is a recurring Presentation Summit speaker and Presentation Podcast guest, discussing design craft, collaboration and the business of running a studio with her husband and co-founder, Troy Chollar.

- **Role:** Co-founder, CEO & Creative Director at TLC Creative Services, Inc.
- **Organizations:** TLC Creative Services, Inc.
- **Education:** Graphic design (formal degree reported in interview biographies; exact credential not specified), California Polytechnic State University, San Luis Obispo
- **Known for:** Co-founded TLC Creative Services and serves as CEO and creative director., Built a career spanning traditional graphic design and presentation and multimedia design., Recurring speaker at the Presentation Summit and a speaker at CreativePro’s 2026 Presentation Design Conference.

## Career timeline

- **1986-1990** — Attended California Polytechnic State University, San Luis Obispo, according to her LinkedIn education listing.
- **—** — Began in the print industry and worked as an art department employee, freelance graphic designer and sole proprietor before becoming a corporation’s CEO.
- **2003** — In a 2018 podcast, said the business had operated as TLC since 2003; this is not presented as a verified incorporation date.
- **2018** — Joined Sandra Johnson and Nancy Duarte for a podcast conversation about women-owned presentation businesses.
- **2019** — Discussed her Collaborating in Design session for the Presentation Summit.
- **2021** — Discussed facilitating Women in Business and teaching Better Photos = Better Presentations at the Presentation Summit.
- **2024** — Discussed the studio’s project management system on podcast episode 203 and prepared a Backstage Pass session for the Presentation Summit.
- **2026** — Spoke at CreativePro’s Presentation Design Conference on ultrawide presentations; discussed purpose-led deck design and a client AI use case on podcast episodes 245 and 250.

## Achievements

- Co-founded TLC Creative Services and serves as CEO and creative director.
- Built a career spanning traditional graphic design and presentation and multimedia design.
- Recurring speaker at the Presentation Summit and a speaker at CreativePro’s 2026 Presentation Design Conference.
- Leads a studio whose website reports Woman Owned Business Enterprise certification through The Supplier Clearinghouse.

## Latest updates

- **2026-09** — Discussed presentation file efficiency and audience clarity ahead of the virtual Presentation Summit, scheduled for September 13-16.
- **2026-07** — Joined Presentation Podcast episode 250 to discuss a client using AI to build a reference presentation before engaging designers.
- **2026-05** — Joined Troy for episode 245, discussing a completed partnership pitch deck and the role of presentation purpose.
- **2026-03** — Episode 241 explored her ultrawide presentation session at CreativePro’s February conference.

## Links

- Website: https://tlccreative.com/
- LinkedIn: https://www.linkedin.com/in/lori-chollar

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Profile page: https://yespress.io/lori-chollar
Published by YesPress — https://yespress.io
Last updated: 2026-10-22