# Looking Glass

> Looking Glass makes group-viewable spatial displays and the software to create content for them. Its light field products serve 3D developers and visualization teams, while Hololuminescent Displays pair a fixed holographic depth layer with ordinary video for signage and consumer photo frames.

- **Founded:** 2014
- **Headquarters:** New York, United States
- **Founders:** Shawn Frayne (Co-founder and CEO), Alex Hornstein (Co-founder)
- **Products:** Light Field Displays, Looking Glass Portrait, Looking Glass Blocks, Looking Glass Go, Looking Glass 27-inch Light Field Display
- **Notable:** Launched a desktop holographic developer kit in 2018., Introduced Portrait in 2020 and a 65-inch display and Blocks sharing platform in 2022., SID named its 16- and 27-inch HLDs among the 2026 Displays of the Year.

## Products & services

- **Light Field Displays** — Multi-view spatial displays for 3D applications, research and shared visualization; current family includes Go, 16-inch and 27-inch models.
- **Looking Glass Portrait** — Personal spatial display introduced through a 2020 launch; supported by the company’s content tools.
- **Looking Glass Blocks** — Web platform introduced for hosting and sharing holographic content.
- **Looking Glass Go** — Portable six-inch light field display for creators, photos and development.
- **Looking Glass 27-inch Light Field Display** — Group-viewable 5K light field display; shipping announced July 2025 at a $10,000 launch MSRP.
- **Hololuminescent Displays (HLD)** — 16-, 27- and 86-inch displays combining a fixed holographic volume with high-resolution panels for video-based signage; listed at $2,000, $4,000 and $20,000 respectively as researched October 2026.
- **musubi** — Seven-inch consumer HLD photo and video frame announced March 2026, with a $149 list price and a free Mac/PC conversion app; advertised without subscriptions.
- **Creator software and SDKs** — Looking Glass Studio, 3D Model Viewer, Unity integration, Bridge SDK and open-source integrations for authoring and playback.
- **HLD Author** — Browser authoring tool to frame assets, preview visual treatments and export HLD-ready MP4 video.

## Achievements

- Launched a desktop holographic developer kit in 2018.
- Introduced Portrait in 2020 and a 65-inch display and Blocks sharing platform in 2022.
- SID named its 16- and 27-inch HLDs among the 2026 Displays of the Year.

## Latest updates

- **2026-03** — Announced musubi on March 11 with a $149 list price and a $99 first-day campaign offer.
- **2026-04** — Announced the SID Display of the Year award for HLD technology.
- **2026-06** — Revealed an electrically switchable 2D-to-hologram HLD prototype and a JCDecaux demonstration at VivaTech; it was explicitly a prototype, not a shipping product.

## Links

- Website: https://lookingglassfactory.com/
- LinkedIn: https://www.linkedin.com/company/looking-glass-factory/
- Twitter/X: https://x.com/lkgglass
- GitHub: https://github.com/Looking-Glass
- YouTube: https://www.youtube.com/LookingGlassFactory
- Instagram: https://www.instagram.com/lookingglassfactory/
- Facebook: https://www.facebook.com/lookingglassfactory/

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Profile page: https://yespress.io/looking-glass
Published by YesPress — https://yespress.io
Last updated: 2026-10-02