# Loni Edwards Lunau

> Loni Edwards Lunau is the founder and CEO of The Dog Agency and founder of PetCon. A Harvard Law School graduate who previously created the phone-charging handbag business emPOWERED, she entered pet talent management after her French bulldog Chloe attracted an online audience and other owners sought her help with contracts. She founded the agency in 2015 and is the author of How To Make Your Dog #Famous: A Guide to Social Media and Beyond.

- **Role:** Founder and CEO at The Dog Agency
- **Organizations:** The Dog Agency, PetCon, emPOWERED, Stitch Collective
- **Education:** Phillips Academy Andover, Bachelor of Science, Cornell University, School of Industrial and Labor Relations, JD, Harvard Law School
- **Known for:** Founded The Dog Agency in 2015., Founded PetCon in 2017., Created emPOWERED and obtained a utility patent for charging technology in accessories.

## Career timeline

- **2002** — Graduated from Phillips Academy Andover.
- **2006** — Graduated from Cornell University.
- **—** — Earned a Harvard Law School JD and worked in intellectual property litigation in Los Angeles.
- **2011** — Moved to New York and pursued fashion entrepreneurship.
- **2013** — Created social accounts for Chloe, her French bulldog.
- **2015** — Sold emPOWERED, according to her personal biography, and founded The Dog Agency.
- **2017** — Founded PetCon.
- **2021** — Published How To Make Your Dog #Famous: A Guide to Social Media and Beyond; the ebook followed in March 2022.
- **2023** — Brought PetCon to Chicago for its first event in that city.
- **2024** — Cornell reported that her agency managed more than 200 clients with ten staff.
- **2025** — Attended PetCon at Wallis Annenberg PetSpace in Los Angeles.

## Achievements

- Founded The Dog Agency in 2015.
- Founded PetCon in 2017.
- Created emPOWERED and obtained a utility patent for charging technology in accessories.
- Authored How To Make Your Dog #Famous: A Guide to Social Media and Beyond.
- Selected for the NYC Fashion Fellows class of 2015, as listed on her LinkedIn profile.

## Latest updates

- **2025-10** — An October 7 account of PetCon 2025 in Los Angeles documented Edwards at the Wallis Annenberg PetSpace event.
- **2024-07** — Cornell profiled Edwards Lunau and reported more than 200 agency clients and a staff of ten; it described the business as Chicago-based.

## Links

- Website: https://www.loniedwards.co/
- LinkedIn: https://www.linkedin.com/in/lonidee
- Twitter/X: https://twitter.com/Loni
- Instagram: https://www.instagram.com/lonidee/

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Profile page: https://yespress.io/loni-edwards-lunau
Published by YesPress — https://yespress.io
Last updated: 2026-10-22