# Longwell Partners

> Longwell Partners is a Washington, D.C. communications firm that turns qualitative voter research into pro-democracy persuasion campaigns. Founded by Sarah Longwell in 2019, the firm combines focus groups, political strategy, advertising, video production, web development, media training, and rapid-response content. Its distinctive method is to identify a persuadable audience, listen for the language and messengers that audience trusts, and then build targeted campaigns around credible peers rather than polished partisan spokespeople.

- **Founded:** 2019
- **Headquarters:** Washington, United States
- **Founders:** Sarah Longwell (Founder, President and CEO)
- **Products:** Focus groups and qualitative research, Strategic communications, Advertising, Video and podcast production, Web design and development
- **Notable:** Built a 24-person communications firm with a nationally visible portfolio of pro-democracy projects by 2026., Helped develop the testimonial-led Republican Voters Against Trump campaign, announced in 2020 with a $10 million advertising plan and expanded into a continuing persuasion model., Produced more than 100 narrowly targeted Republicans for the Rule of Law ads during the Mueller investigation, including placements on Washington-area Fox News.

## Products & services

- **Focus groups and qualitative research** — Collects and analyzes voter language to identify persuadable audiences, test assumptions, and sharpen messages.
- **Strategic communications** — Combines audience insight, targeting, coalition building, messaging, media relations, and rapid response for public-policy and democracy campaigns.
- **Advertising** — Plans and executes targeted campaigns across web, social, print, television, radio, connected TV, and other channels.
- **Video and podcast production** — Produces documentaries, explainers, television spots, full-length podcast video, and platform-native short-form clips.
- **Web design and development** — Builds campaign microsites, large organizational websites, and data-driven web applications.
- **Media training** — Prepares clients for television debates, presentations, donor meetings, interviews, and other high-pressure appearances.

## Achievements

- Built a 24-person communications firm with a nationally visible portfolio of pro-democracy projects by 2026.
- Helped develop the testimonial-led Republican Voters Against Trump campaign, announced in 2020 with a $10 million advertising plan and expanded into a continuing persuasion model.
- Produced more than 100 narrowly targeted Republicans for the Rule of Law ads during the Mueller investigation, including placements on Washington-area Fox News.
- Turned years of qualitative research into a recognized public expertise; Sarah Longwell's focus-group analysis is regularly featured by national media and in The Focus Group Podcast.
- Expanded its delivery capabilities beyond conventional public relations into in-house video, podcast, short-form social production, web development, paid media, and real-time political research.

## Latest updates

- **2026-08** — The firm refreshed listings for video journalist, investigative researcher, and political researcher roles, signaling continued investment in original reporting, research, and production ahead of the 2026 midterms.
- **2026-01** — Longwell Partners advertised roles in media research, social content, and political advertising, describing a portfolio that includes The Bulwark, Home of the Brave, and Republican Voters Against Trump.
- **2025-07** — Republican Accountability announced a six-figure advertising campaign pressing for release of the Epstein files, extending the firm's recurring rapid-response model beyond election-season work.
- **2024-09** — Republican Voters Against Trump announced an $11.5 million ad buy in battleground states built around former Trump voters backing Kamala Harris.
- **2024-03** — Republican Voters Against Trump outlined a $50 million 2024 persuasion plan; Sarah Longwell said $20 million had already been committed when the campaign was announced.

## Links

- Website: https://www.longwellpartners.com/
- LinkedIn: https://www.linkedin.com/company/longwell-partners

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Profile page: https://yespress.io/longwell-partners
Published by YesPress — https://yespress.io
Last updated: 2026-09-20