# Lola

> Lola is Booking Holdings’ consumer AI planning and booking company, launched in September 2026 by KAYAK co-founders Steve Hafner and Paul English. Free membership combines conversational recommendations with booking; announced Plus and VIP subscriptions add partner rates, reservation access and human concierge support.

- **Founded:** 2026
- **Headquarters:** New York, United States
- **Founders:** Steve Hafner (Co-founder and CEO), Paul English (Co-founder)
- **Products:** Lola Member, Lola Plus, Lola VIP
- **Notable:** Public launch on September 29, 2026., Established launch partnerships across lodging, dining, activities and human concierge services.

## Products & services

- **Lola Member** — Free account for conversational discovery, planning and booking; rollout opens in waves.
- **Lola Plus** — Announced at $5/month with a 12-month commitment; preferred hotel pricing, ResX early access and quarterly Ten concierge access. Some benefits are marked coming fall 2026.
- **Lola VIP** — Announced at $25/month with a 12-month commitment; enhanced hotel savings, OpenTable Gold, ResX Premium and more concierge consultations. Some benefits are marked coming fall 2026.

## Achievements

- Public launch on September 29, 2026.
- Established launch partnerships across lodging, dining, activities and human concierge services.

## Latest updates

- **2026-09** — September 29 launch announced free membership, Plus and VIP plans, and partner benefits.
- **2026-10** — October 1: Ten identifies Lola as the counterparty to its previously announced multi-year Americas contract.

## Links

- Website: https://lola.com
- LinkedIn: https://www.linkedin.com/company/lolainsiders
- Twitter/X: https://x.com/lolainsiders
- YouTube: https://www.youtube.com/channel/UC2iewCf_q4_7poCyDqvsiBw
- Instagram: https://www.instagram.com/lolainsiders/
- TikTok: https://www.tiktok.com/@lolainsiders

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Profile page: https://yespress.io/lola
Published by YesPress — https://yespress.io
Last updated: 2026-10-03