# Loja do Mecânico

> Loja do Mecânico is a Brazilian specialist retailer for tools, machinery and professional equipment. What began with founder Márcio Gurgel selling tools directly to mechanics in Franca grew into an early category e-commerce operation, then an omnichannel network serving tradespeople, small businesses, industry and home users through a large online catalog, an app, physical stores, pickup and delivery, corporate sales, private-label products and adjacent financial services.

- **Founded:** 1988
- **Headquarters:** Franca, Brazil
- **Founders:** Márcio Gurgel (Founder)
- **Team size:** 1,272 employees in EB Capital's 2022 annual report; third-party company data supplied with this brief estimates about 2,000 employees.
- **Products:** Tools and machinery retail, Omnichannel pickup and delivery, Corporate sales, FortG and exclusive brands, Marketplace
- **Notable:** Built an online catalog in 1998 and introduced transactional e-commerce in 2003, early for Brazil's machines-and-tools category., Passed one million delivered orders by 2012 and reported more than five million by 2015., Created the FortG private label and began direct imports in 2013.

## Products & services

- **Tools and machinery retail** — Online, app and store sales across hand, power, pneumatic and specialty tools, workshop equipment, construction, woodworking, welding, automotive diagnostics, garden, industrial and safety categories.
- **Omnichannel pickup and delivery** — Integrated web, app and physical-store purchasing, including buy-online-pickup-in-store and stores that can act as local distribution hubs.
- **Corporate sales** — Dedicated B2B service for companies buying machines, tools and equipment.
- **FortG and exclusive brands** — Private-label and exclusive products that extend assortment and give the retailer more control over selection and economics; FortG was created in 2013 and Deko was later added.
- **Marketplace** — A marketplace broadens the catalog beyond inventory sold directly by Loja do Mecânico.
- **Financial services** — Extended warranty, consortia and insurance options designed around professional equipment purchases.
- **Trade content and education** — O Mecânico magazine and its digital channels provide automotive maintenance information and a foundation for closer professional engagement.

## Achievements

- Built an online catalog in 1998 and introduced transactional e-commerce in 2003, early for Brazil's machines-and-tools category.
- Passed one million delivered orders by 2012 and reported more than five million by 2015.
- Created the FortG private label and began direct imports in 2013.
- Reached more than one million customers nationwide according to EB Capital's 2023 reporting.
- Expanded to 18 physical stores by 2023 and opened its 19th, the first in São Paulo city, in March 2025.
- Reported that multichannel activity represented 20% of revenue in 2024.
- Expanded its Cajamar distribution center and operates logistics infrastructure serving national delivery.

## Latest updates

- **2024-07** — The company acquired 50% of retail ERP provider BSeller, according to NeoFeed; Petlove owned the other 50%.
- **2024-08** — Former CFO Guilherme Favaro became CEO, replacing Luciano Sessim.
- **2024-09** — Management said it planned to resume physical expansion in 2025 after a year spent improving the economics and assortment of its 18 stores.
- **2025-03** — Loja do Mecânico opened its first store in São Paulo city, in Interlagos, taking the reported physical network to 19 locations.
- **2026-07** — A Livelo rewards partnership went live, allowing eligible consumer purchases through the campaign page to earn points.

## Links

- Website: https://www.lojadomecanico.com.br/
- LinkedIn: https://www.linkedin.com/company/loja-do-mecanico
- Twitter/X: https://twitter.com/lojadomecanico
- YouTube: https://www.youtube.com/@Lojadomecanico
- Instagram: https://www.instagram.com/lojadomecanico/
- Facebook: https://www.facebook.com/lojadomecanico/
- TikTok: https://www.tiktok.com/@lojadomecanico

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Profile page: https://yespress.io/loja-do-mec-nico
Published by YesPress — https://yespress.io
Last updated: 2026-08-16