# LoginRadius

> LoginRadius is a Vancouver-headquartered customer identity and access management (CIAM) company that gives businesses a single platform to register, authenticate, and manage their end users at scale. Founded in 2012 as a social-login tool, it grew into a full identity-as-a-service suite covering single sign-on, passwordless login, passkeys, adaptive MFA, and no-code identity orchestration - with configurable data residency across 35+ regions to satisfy regulated industries. The platform is used by thousands of brands to secure large consumer bases while keeping login experiences fast and compliant.

- **Founded:** 2012
- **Headquarters:** Vancouver, British Columbia, Canada
- **Founders:** Rakesh Soni (Co-founder & CEO), Deepak Gupta (Co-founder & CTO)
- **Team size:** ~130 employees
- **Products:** Customer Identity & Access Management (CIAM) Platform, Social & Standard Login, Passwordless Authentication, Passkeys, Multi-Factor & Adaptive Authentication
- **Notable:** Named a CIAM Leader in KuppingerCole's Leadership Compass in 2024 and again in 2026, rated ahead of Okta and Auth0 on innovation and product strength, Grew from a social-login tool into a platform reaching over a billion consumer identities, Raised $17M Series A led by ForgePoint Capital with participation from Microsoft's M12

## Products & services

- **Customer Identity & Access Management (CIAM) Platform** — A unified cloud platform for customer registration, authentication, single sign-on, and profile management across web and mobile.
- **Social & Standard Login** — Social login across dozens of providers plus email/password and federated SSO via OAuth 2.0, OpenID Connect, and SAML.
- **Passwordless Authentication** — Magic links and time-sensitive one-time passwords (OTPs) delivered through integrated email and messaging providers.
- **Passkeys** — FIDO2-compliant (WebAuthn & CTAP2) passkey login with cross-device sync and progressive enrollment.
- **Multi-Factor & Adaptive Authentication** — Push MFA, TOTP, hardware security keys, and risk-based adaptive MFA configurable from a single console.
- **Identity Orchestration** — A no-code/low-code visual canvas to design, test, and deploy custom identity workflows with conditional branching.
- **No-Code Admin Console** — Self-serve, drag-and-drop console that replaces custom coding for identity configuration and deployment.
- **Directory Sync** — Automated user lifecycle governance and provisioning for B2B SaaS ecosystems and partner networks.

## Achievements

- Named a CIAM Leader in KuppingerCole's Leadership Compass in 2024 and again in 2026, rated ahead of Okta and Auth0 on innovation and product strength
- Grew from a social-login tool into a platform reaching over a billion consumer identities
- Raised $17M Series A led by ForgePoint Capital with participation from Microsoft's M12
- Holds enterprise security and privacy certifications including SOC 2, ISO 27001, HIPAA, GDPR, and CSA STAR
- Offers configurable data residency across 35+ regions plus customer-hosted private cloud deployment
- Founder Rakesh Soni authored a bestselling book on customer identity

## Latest updates

- **2026-01** — Named a CIAM Leader again in KuppingerCole's 2026 analysis.
- **2025-03** — Launched a next-generation, self-serve No-Code CIAM Console alongside a redesigned website and AI-powered developer docs.
- **2025-01** — Introduced Directory Sync to automate user lifecycle governance for B2B SaaS ecosystems.
- **2024-07** — Launched Identity Orchestration, a no-code/low-code engine for designing and deploying custom identity flows.

## Links

- Website: https://www.loginradius.com
- LinkedIn: https://www.linkedin.com/company/loginradius
- Twitter/X: https://twitter.com/loginradius
- GitHub: https://github.com/LoginRadius
- YouTube: https://www.youtube.com/c/LoginRadius
- Facebook: https://www.facebook.com/loginradius

---

Profile page: https://yespress.io/loginradius
Published by YesPress — https://yespress.io
Last updated: 2026-07-11