# Logan Head

> Logan Head is the co-founder and chief technology officer of Whatnot, the live-shopping marketplace he built with Grant LaFontaine after years working in software, product, and two-sided marketplaces. A collector of designer toys, Head helped turn a narrowly focused Funko Pop marketplace into a global commerce platform by watching how customers improvised live auctions elsewhere, shipping a rough native version quickly, and expanding category by adjacent category. Whatnot announced a $545 million Series G in August 2026, when it said sellers had already exceeded their total 2025 sales and more than 650,000 people were joining each week.

- **Role:** Co-founder and Chief Technology Officer at Whatnot
- **Organizations:** Whatnot, GOAT, Flight Club, Factr, Maker's Row, Submittable, Zoo Mountain Natural Care, Y Combinator
- **Education:** BS in Management Information Systems, University of Montana College of Business, Winter 2020 batch, Y Combinator
- **Known for:** Co-founded Whatnot and built its early live-shopping product after recognizing that collectors were improvising auctions on Instagram., Helped move Whatnot from a Funko Pop marketplace into hundreds of categories across North America and Europe., Built an early livestreaming prototype in weeks; Whatnot's first live show sold about $5,000 of Funko Pops in a few hours.

## Career timeline

- **2009-2011** — Founded and led Zoo Mountain Natural Care, his first company, beginning at age 19.
- **2012** — Completed a BS in Management Information Systems at the University of Montana and began working as a full-stack engineer at Submittable.
- **2014-2015** — Worked as a software engineer at Maker's Row.
- **2015-2016** — Served as technical lead engineer at Factr.
- **2016-2018** — Led engineering at sneaker marketplace Flight Club.
- **2018-2019** — Worked as a senior product manager at GOAT after GOAT and Flight Club combined.
- **2019** — Co-founded Whatnot with Grant LaFontaine as a collectibles marketplace, initially focused on Funko Pops.
- **2020** — Joined Y Combinator's Winter 2020 batch and built Whatnot's first live-selling experience after observing users improvise auctions on Instagram.
- **2023** — Explained Whatnot's product decisions, culture, and category expansion in a long-form interview with Scribble Ventures.
- **2025** — Led Whatnot's international expansion across six European markets, according to his public LinkedIn post.
- **2026** — Returned to the University of Montana for the Gilkey Executive Lecture and, later that year, announced Whatnot's $545 million Series G.

## Achievements

- Co-founded Whatnot and built its early live-shopping product after recognizing that collectors were improvising auctions on Instagram.
- Helped move Whatnot from a Funko Pop marketplace into hundreds of categories across North America and Europe.
- Built an early livestreaming prototype in weeks; Whatnot's first live show sold about $5,000 of Funko Pops in a few hours.
- Helped establish a product culture centered on customer contact, dogfooding, fast execution, and category-by-category expansion.
- Led Whatnot's international expansion across six European markets in 2024, according to his LinkedIn account.
- Was named an executive officer, director, and promoter in Whatnot's 2026 securities filing associated with its Series G.
- Returned to his alma mater in 2026 as a Gilkey Executive Lecturer on building a fast-growing marketplace.

## Latest updates

- **2026-09** — Whatnot introduced new live analytics tools for sellers and lowered commission rates in several categories as it continued investing in seller growth.
- **2026-08** — Whatnot announced $545 million in Series G funding at a reported $20 billion valuation; the company said sellers had already surpassed all 2025 sales and more than 650,000 people were joining weekly.
- **2026-07** — Whatnot acquired machine-learning company Shaped to accelerate recommendations, search, and AI-assisted seller tools.
- **2026-06** — Whatnot announced that sellers on the platform had completed one billion orders.
- **2026-03** — A New Angle published Head's University of Montana conversation about entrepreneurship, company culture, hiring, and Whatnot's future.
- **2026-02** — Head delivered the University of Montana College of Business Gilkey Executive Lecture, titled Entrepreneurship: Building a Fast-Growing Marketplace.

## Links

- Website: https://www.whatnot.com
- LinkedIn: https://www.linkedin.com/in/logan-head
- Twitter/X: https://x.com/loganhead13
- GitHub: https://github.com/logandhead
- YouTube: https://www.youtube.com/watch?v=RMBZTHueikU

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Profile page: https://yespress.io/logan-head
Published by YesPress — https://yespress.io
Last updated: 2026-09-26