# Locality

> Locality is a U.S. local video advertising company formed in 2023 by combining CoxReps and Gamut. Owned by One Equity Partners, it connects agencies, brands and political campaigns with broadcast and streaming audiences across all 210 U.S. television markets, using media relationships, planning software and audience measurement.

- **Founded:** 2023
- **Headquarters:** New York, United States
- **Products:** Broadcast advertising, Streaming advertising, Reach+, LocalX, Collective
- **Notable:** Coverage across all 210 U.S. DMAs, with company-reported access to 400+ broadcast partners and 150+ streaming publishers., Launched Collective with Deben in September 2025., Announced the acquisition of Deben in March 2026.

## Products & services

- **Broadcast advertising** — Local TV inventory access, station representation, campaign planning and execution for agencies and advertisers.
- **Streaming advertising** — Locally targeted video campaigns across more than 150 premium streaming publishers.
- **Reach+** — Cross-platform campaign planning and ACR-based incremental reach and frequency measurement for broadcast and streaming.
- **LocalX** — Proprietary streaming campaign platform incorporating planning, order management, inventory distribution and reporting; version 2.2 released January 2026.
- **Collective** — National-scale local video planning and activation platform launched with Deben in September 2025.
- **Audience Engine** — Identity and activation framework combining first-party, third-party and historical local viewership data, developed with Lovelytics, Newton Research and Databricks.
- **Darwin** — Proprietary broadcast planning and optimization technology with forecasting and delivery monitoring.
- **Political advertising** — Broadcast and streaming campaign services supported by a team the company describes as 50 political advertising experts.
- **Channel partnerships** — Private-label streaming advertising technology, inventory access, sales training and support for media companies.

## Achievements

- Coverage across all 210 U.S. DMAs, with company-reported access to 400+ broadcast partners and 150+ streaming publishers.
- Launched Collective with Deben in September 2025.
- Announced the acquisition of Deben in March 2026.
- Nielsen identifies Locality as the first broadcast sales organization to implement its Media Data Engine at scale in April 2026.
- Reported 27% incremental reach for an unnamed advertiser in a six-week Birmingham campaign in 2024; published March 2025.

## Latest updates

- **2026-10** — Appointed Saul Stetson as SVP, Head of Product on October 22.
- **2026-06** — Appointed Tom Wolfe as SVP of Programmatic Strategy and Partnerships on June 2.
- **2026-04** — Announced Nielsen Media Data Engine integration on April 15.
- **2026-03** — Announced acquisition of Deben; release body dated March 31, website heading March 30.
- **2026-01** — Released LocalX 2.2 on January 28, reporting more than 300 enhancements.

## Links

- Website: https://locality.com/
- LinkedIn: https://www.linkedin.com/company/wearelocality/
- Twitter/X: https://twitter.com/WeAreLocality
- Instagram: https://www.instagram.com/wearelocality/
- Facebook: https://www.facebook.com/people/We-Are-Locality/100092560239298/

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Profile page: https://yespress.io/locality
Published by YesPress — https://yespress.io
Last updated: 2026-10-24