# Localised

> Localised builds, operates and markets country-specific ecommerce stores for brands expanding internationally, combining software with local merchandising, marketing, payments, customer care and logistics. Its historical customers include Urban Outfitters, Anthropologie, Everlane and Crate & Barrel; its current published work includes American Eagle Outfitters, Juicy Couture and Bo+Tee.

- **Founded:** 2017
- **Headquarters:** New York, United States
- **Founders:** Kris Green (Co-founder; CEO in 2020), Peter Jones (Co-founder; Chairman and CEO in the July 2025 partnership release), Michelle Lim (Co-founder; founding CMO)
- **Products:** Country-specific ecommerce stores, Local merchandising and marketing, International operations and customer care, OneFootball commerce partnership
- **Notable:** US$6.5 million Series A announced June 15, 2020., Named work for Urban Outfitters, Anthropologie, Everlane and Crate & Barrel in the 2020 announcement., Current website reports storefronts launched and operated in 50+ markets.

## Products & services

- **Country-specific ecommerce stores** — Design, build, hosting and operation of localised stores, with a current company-stated launch target of 60 days or less from a common product feed.
- **Local merchandising and marketing** — Market-specific product presentation, pricing, promotional calendars, acquisition campaigns and ongoing trading.
- **International operations and customer care** — Local payments, duties and taxes, fraud management, export and local logistics, customs, returns and native-language support.
- **OneFootball commerce partnership** — Exclusive announced partnership supporting global D2C football merchandise commerce and OneFootball’s in-app FanShop.

## Achievements

- US$6.5 million Series A announced June 15, 2020.
- Named work for Urban Outfitters, Anthropologie, Everlane and Crate & Barrel in the 2020 announcement.
- Current website reports storefronts launched and operated in 50+ markets.
- Exclusive OneFootball partnership announced July 14, 2025.

## Latest updates

- **2025-07** — Localised and OneFootball announced an exclusive global merchandise-commerce partnership; the release names Peter Jones as Chairman and CEO.
- **2026-10** — Website observed on October 3, 2026 advertises a launch target of 60 days or less and showcases American Eagle Outfitters, Juicy Couture and Bo+Tee. This is an observation date, not a product release date.

## Links

- Website: https://www.localised.com/
- LinkedIn: https://www.linkedin.com/company/localisedecommerce/
- Twitter/X: https://twitter.com/localisedecom
- Facebook: https://facebook.com/localisedinc/

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Profile page: https://yespress.io/localised
Published by YesPress — https://yespress.io
Last updated: 2026-10-03