# LocalEdge

> LocalEdge is a Buffalo-based Hearst digital marketing business serving local advertisers across the United States. It combines managed websites, SEO, paid search, reputation management, social media, email and automation, with roots in directory publishing dating to 1968.

- **Founded:** 1968
- **Headquarters:** Buffalo, United States
- **Founders:** Wilbur Lewis (Founder of predecessor White Directory Publishers; identified in a 2012 company sales presentation)
- **Products:** Website design, Search engine optimization, Paid search marketing, Reputation management, Social media marketing
- **Notable:** Evolved from a directory-publishing business founded in 1968 into a national digital marketing provider., Hearst ownership dates to 2004., Vendasta’s June 2023 partner case study reported $19 million in gross marketplace revenue, 97% account retention and over 3,200 products sold; these are vendor-reported program metrics without a clearly stated reporting period, not audited company revenue.

## Products & services

- **Website design** — Responsive business websites with conversion forms, search-friendly content and mobile layouts.
- **Search engine optimization** — Local map profiles, citations, content and technical improvements, including work on existing websites.
- **Paid search marketing** — Managed search advertising with reporting on traffic, calls, emails and media-versus-management spending.
- **Reputation management** — Directory listings, review notifications and professional responses reviewed with the client before posting.
- **Social media marketing** — Profile setup, managed posts and local social advertising.
- **Email marketing** — Offer-led email campaigns sent to targeted opt-in subscribers.
- **Marketing automation** — Contact capture and email or text follow-up for prospects, repeat customers and referrals.
- **Display advertising** — Digital display campaigns listed in the LocalEdge product menu.
- **Video marketing** — Professional business video listed in the LocalEdge service portfolio.
- **Print directories** — Local directory advertising included in the company’s stated digital-and-print product mix.

## Achievements

- Evolved from a directory-publishing business founded in 1968 into a national digital marketing provider.
- Hearst ownership dates to 2004.
- Vendasta’s June 2023 partner case study reported $19 million in gross marketplace revenue, 97% account retention and over 3,200 products sold; these are vendor-reported program metrics without a clearly stated reporting period, not audited company revenue.

## Latest updates

- **2023-06** — Vendasta published a case study on LocalEdge’s bundled online-presence services.
- **2026-10** — Research-date observation: the live LocalEdge site links its core services to Hearst DMS; the Hearst careers page describes continuing nationwide campaign operations. This is a current-site observation, not a dated product launch.

## Links

- Website: https://localedge.com/
- LinkedIn: https://www.linkedin.com/company/localedge
- Twitter/X: https://twitter.com/LocalEdge
- Instagram: https://www.instagram.com/localedgemedia/
- Facebook: https://www.facebook.com/LocalEdge

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Profile page: https://yespress.io/localedge
Published by YesPress — https://yespress.io
Last updated: 2026-10-25