# Locala

> Locala is a French-founded omnichannel advertising platform that helps global brands plan, buy, and measure multi-location marketing campaigns. Using location data, consumer-mobility signals, and machine learning, it connects online ad spend to real-world outcomes like store visits and foot traffic. Formerly known as S4M (Success for Mobile), the company rebranded to Locala in 2022 and works with brands including L'Oreal, Volkswagen/Audi, Subway, McDonald's, Nespresso, and L'Occitane.

- **Founded:** 2011
- **Headquarters:** Paris, France
- **Founders:** Christophe Collet (Founder & CEO)
- **Team size:** Estimated 150-470 employees across offices in the US, France, Belgium, UK, Italy, Singapore, Canada, and the UAE (range reflects varying third-party estimates)
- **Products:** Locala Omnichannel Platform, Omni Planner, Panel Optimizer, Measurement & Attribution
- **Notable:** Rebranded from S4M to Locala in March 2022 on its tenth anniversary, reflecting a shift from mobile-only to full omnichannel advertising., Named to France's French Tech 120 in 2025, recognizing high-growth French tech companies., Grew from a Paris startup into a global operation with offices across 8+ countries.

## Products & services

- **Locala Omnichannel Platform** — An AI-powered platform built around three stages - Plan (audience and consumer identification with geographic targeting), Activate (multi-channel campaign delivery across mobile, display, DOOH and CTV), and Learn (real-time optimization and offline attribution).
- **Omni Planner** — Launched June 2025, it unifies engagement data across channels and markets into a single foundation for actionable, location-aware media strategies.
- **Panel Optimizer** — A tool that brings data-driven, programmatic-style optimization to Digital Out-of-Home (DOOH) advertising campaigns.
- **Measurement & Attribution** — Offline-to-online attribution that links ad exposure to store visits and foot traffic, helping brands measure return on ad spend in the physical world.

## Achievements

- Rebranded from S4M to Locala in March 2022 on its tenth anniversary, reflecting a shift from mobile-only to full omnichannel advertising.
- Named to France's French Tech 120 in 2025, recognizing high-growth French tech companies.
- Grew from a Paris startup into a global operation with offices across 8+ countries.
- Raised roughly $20M total across Series A and Series B while remaining capital-efficient.
- Launched Omni Planner (2025) and Panel Optimizer to extend planning and DOOH capabilities.

## Latest updates

- **2025-07** — Locala named to the French Tech 120, recognizing its AI-powered advertising platform and growth.
- **2025-06** — Launched Omni Planner to unify engagement data across channels and markets for media planning.
- **2022-03** — Rebranded from S4M to Locala on its 10-year anniversary, emphasizing local data and omnichannel strategy.
- **2018-05** — Raised $12M Series B led by Sofiouest to bridge offline and online advertising and expand internationally.

## Links

- Website: https://asklocala.com
- LinkedIn: https://www.linkedin.com/company/ask-locala
- Twitter/X: https://twitter.com/S4Mobile
- Facebook: https://www.facebook.com/S4Mob

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Profile page: https://yespress.io/locala
Published by YesPress — https://yespress.io
Last updated: 2026-06-14