# Local Wisdom

> Local Wisdom is a New Jersey digital communications agency that acts as the practical extension of an internal communications team. Founded in 1999 by four Rutgers computer scientists, it combines strategy, writing, UX, development, content migration, and ongoing platform management, with particular depth in intranets and digital workplaces. It also helped create Resource Hero, a native Salesforce app born from its own struggle to forecast staff workloads and track time.

- **Founded:** 1999
- **Headquarters:** East Amwell Township, New Jersey, United States
- **Founders:** Pinaki Kathiari (Co-founder, CEO and owner), Michael Alfaro (Co-founder and Chief Technology Officer)
- **Products:** Internal communications strategy and production, Intranets and digital workplaces, Content migration, Digital product and experience design, Resource Hero
- **Notable:** Reached 25 years in business in 2024., Grew from four founders in a basement to a 45-person company by 2017., Migrated roughly 5,000 pages for a multi-brand health and wellness company and launched its employee intranet on schedule despite an early delay.

## Products & services

- **Internal communications strategy and production** — Embedded support for communication planning, content production, campaigns, newsletters, executive and HR communications, measurement, and ongoing channel management.
- **Intranets and digital workplaces** — Research, UX, design, development, launch, governance, and management for SharePoint, Staffbase, Drupal, and other employee platforms.
- **Content migration** — Auditing, rewriting, organizing, and moving large content estates between enterprise platforms, including post-launch support.
- **Digital product and experience design** — Websites, web applications, mobile experiences, microsites, kiosks, analytics, video, animation, and custom integrations.
- **Resource Hero** — A separate sister-company Salesforce-native app for workload forecasting, time tracking, skills matching, reporting, and resource management, developed from Local Wisdom's own operating problem.

## Achievements

- Reached 25 years in business in 2024.
- Grew from four founders in a basement to a 45-person company by 2017.
- Migrated roughly 5,000 pages for a multi-brand health and wellness company and launched its employee intranet on schedule despite an early delay.
- Designed BTG's antidote finder prototype around data covering 2,504 hospitals across 45 states and five poison control centers.
- Turned an internal staffing tool into Resource Hero, a five-star Salesforce AppExchange app serving more than 3,500 users according to the product's current company page.
- Sustained at least one public client relationship from 2008 onward.

## Latest updates

- **2026-09** — Resource Hero's Salesforce AppExchange listing showed version 16.2.0 and public pricing of $15 per user per month.
- **2026-07** — Local Wisdom published a case study describing an on-time Staffbase intranet launch after migrating roughly 5,000 pages for a majority-deskless workforce.
- **2026-02** — The company outlined a 2026 conference schedule spanning Staffbase's virtual bootcamp, employee-experience events, and the IABC World Conference.
- **2025-11** — CEO Pinaki Kathiari appeared on Staffbase's Aspire to Inspire podcast to discuss empathy, clarity, AI, and internal communications.
- **2024-07** — Local Wisdom marked 25 years in business and published lessons from its team.

## Links

- Website: https://www.localwisdom.com/
- LinkedIn: https://www.linkedin.com/company/local-wisdom-inc
- Twitter/X: https://twitter.com/localwisdom
- Instagram: https://www.instagram.com/localwisdominc/
- Facebook: https://facebook.com/localwisdom

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Profile page: https://yespress.io/local-wisdom
Published by YesPress — https://yespress.io
Last updated: 2026-09-20