# Lobos 1707

> Lobos 1707 is a New York-based premium tequila and mezcal brand founded by Diego Osorio in 2020. Its Mexican agave spirits are finished in Spanish Pedro Ximénez sherry casks and sold through retail, hospitality and online channels. LeBron James was an early investor; Diageo gained a majority interest through a 2025 joint venture with Main Street Advisors.

- **Founded:** 2020
- **Headquarters:** New York, United States
- **Founders:** Diego Osorio (Founder and Chief Creative Officer)
- **Products:** Joven Tequila, Reposado Tequila, Extra Añejo Tequila, Mezcal Artesanal, Añejo Tequila
- **Notable:** Reposado: Double Gold and Best Reposado at the 2022 San Francisco World Spirits Competition., Extra Añejo: Master recognition at the 2022 Tequila and Mezcal Masters., Añejo: Gold at the 2023 San Francisco World Spirits Competition.

## Products & services

- **Joven Tequila** — Blanco blended with a measure of Reposado; finished in PX sherry casks; positioned for cocktails.
- **Reposado Tequila** — Rests 6-8 months in American white oak before PX sherry-cask finishing.
- **Extra Añejo Tequila** — Long-aged tequila, launched with three years in American white oak and a PX sherry finish.
- **Mezcal Artesanal** — Espadín mezcal distilled and bottled in Oaxaca, with a PX sherry-cask finish.
- **Añejo Tequila** — Launched as a 9,000-bottle limited edition; current website describes 18 months in American oak before the PX finish.
- **(LOBOS 1707)RED Reposado** — Limited-edition Reposado supporting the brand’s $100,000 Global Fund commitment.

## Achievements

- Reposado: Double Gold and Best Reposado at the 2022 San Francisco World Spirits Competition.
- Extra Añejo: Master recognition at the 2022 Tequila and Mezcal Masters.
- Añejo: Gold at the 2023 San Francisco World Spirits Competition.
- December 2023 UK launch through Selfridges.
- Diageo majority-interest transaction announced in 2025.

## Latest updates

- **2026-07** — Park Street published a market-entry retrospective covering Lobos’s barrel finishing, early importing and brand formation.
- **2026-02** — A February 21 Phoenix Suns buzzer beater triggered a reward offer ending February 28, announced February 23.
- **2026-01** — Announced Buzzer Beater initiative with Lethal Shooter and PRO Skijor Frontier Tour sponsorship.
- **2025-12** — Founder-led tasting at Kemo Sabe during Aspen’s World Snow Polo Championship.
- **2025-04** — Diageo and Main Street Advisors announced their strategic joint venture.

## Links

- Website: https://www.lobos1707.com/
- LinkedIn: https://www.linkedin.com/company/lobos1707/
- Twitter/X: https://twitter.com/Lobos1707
- Instagram: https://www.instagram.com/lobos1707/
- Facebook: https://www.facebook.com/lobos1707tequila
- TikTok: https://www.tiktok.com/@lobos1707tequila

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Profile page: https://yespress.io/lobos-1707
Published by YesPress — https://yespress.io
Last updated: 2026-10-04