# LKF Marketing

> LKF Marketing is a Kalamazoo-based, full-service marketing communications agency founded in 1989. It combines research, strategy, brand identity, websites, digital campaigns, public relations, traditional media, and video, with particular experience in technical B2B companies, public agencies, schools, community organizations, and nonprofits.

- **Founded:** 1989
- **Headquarters:** Kalamazoo, United States
- **Founders:** Brad Lawton (Co-founder and strategist), Charlie King (Co-founder and graphic designer), Carol Fricke (Co-founder and media buyer)
- **Team size:** 32 employees (provided estimate).
- **Products:** Strategy and consulting, Branding and identity, Traditional marketing, Digital marketing, Web design and development
- **Notable:** Named a 2025 Michigan 50 Companies to Watch award recipient by Michigan Celebrates Small Business., Maintained a client relationship with Hastings Fiber Glass Products since 1995., Worked with State of Michigan departments since 2000, including 21 years as MDARD's agency of record.

## Products & services

- **Strategy and consulting** — Marketing plans, competitive and market research, stakeholder workshops, brand support, external CMO work, sales-channel consulting, and merger or acquisition support.
- **Branding and identity** — Positioning, messaging, visual identity, corporate identity systems, style guides, and brand portals.
- **Traditional marketing** — Print, direct mail, collateral, media planning and placement, signage, trade-show materials, advertising, and public relations.
- **Digital marketing** — SEO, answer-engine and generative-engine optimization, paid media, social strategy, email automation, content, analytics, landing pages, and retargeting.
- **Web design and development** — Accessible, performance-oriented websites, portals, digital catalogs, maintenance, and supporting content.
- **Videography** — Brand, testimonial, product, motion-graphics, and drone video for campaigns and digital channels.

## Achievements

- Named a 2025 Michigan 50 Companies to Watch award recipient by Michigan Celebrates Small Business.
- Maintained a client relationship with Hastings Fiber Glass Products since 1995.
- Worked with State of Michigan departments since 2000, including 21 years as MDARD's agency of record.
- The Hastings website recorded more than one million page views since 2023 and the client reported record-high sales growth in 2025.
- The Wightman website won Silver Davey and Silver W3 awards and subsequently recorded annual traffic growth and more than 1,200 contact-form submissions per year.
- A State of Michigan facts-and-figures brochure first designed in 2010 has been updated and reprinted more than eight times, with more than 150,000 copies distributed.

## Latest updates

- **2026-09** — Published guidance on building a measurable marketing strategy under increased pressure to prove results.
- **2026-07** — Supported Michigan's Great American State Fair pavilion in Washington, D.C., including locally produced materials and giveaways.
- **2026-06** — Released fourteen additional Career and Technical Education testimonial videos for the State of Michigan campaign.
- **2025** — Sarah Morgan became vice president, integrator, and a minority partner as part of LKF's succession planning.
- **2025** — Received a Michigan 50 Companies to Watch award from Michigan Celebrates Small Business.

## Links

- Website: https://lkfmarketing.com
- LinkedIn: https://www.linkedin.com/company/lkf-marketing/
- Twitter/X: https://twitter.com/lkfmarketing
- Instagram: https://www.instagram.com/lkfmarketing/
- Facebook: https://www.facebook.com/LKFMarketing

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Profile page: https://yespress.io/lkf-marketing
Published by YesPress — https://yespress.io
Last updated: 2026-09-19