# Liz Urheim

> Liz Urheim is Verifone's executive vice president and chief marketing officer, a New York-based B2B technology executive who spent more than two decades rising through IBM's software marketing organization before joining the payments company in September 2024. Her public work centers on a practical idea: product marketing should translate buyer needs into the operating system for launches, sales, brand, and growth. At Verifone, that approach has included building a product-marketing function, supporting major product and partnership launches, and helping deliver a reimagined global web presence across 32 localized sites in 10 days.

- **Role:** Executive Vice President and Chief Marketing Officer at Verifone
- **Organizations:** Verifone, IBM, Chief
- **Education:** B.A., Tufts University, M.B.A.; Beta Gamma Sigma honors society, Columbia University - Columbia Business School
- **Known for:** Advanced through progressively broader IBM software-marketing roles over more than two decades, culminating as Vice President and CMO of IBM Software., Joined Verifone in September 2024 to lead global marketing, market positioning, and demand creation., Helped establish a structured product-marketing function at Verifone while supporting major hardware, software, partnership, and global-event launches.

## Career timeline

- **2001-2004** — Marketing Manager, IBM WebSphere Software.
- **2004-2008** — Program Director of Marketing, IBM Information Management Software.
- **2008-2012** — Director of Marketing, IBM Rational Software.
- **2012-2013** — Director of Marketing, IBM PureSystems for WebSphere and information-management appliances.
- **2013-2017** — Vice President and CMO, IBM Collaboration and Talent Management Solutions.
- **2017-2021** — Vice President and CMO, IBM Automation and Edge Computing Software.
- **2021-2024** — Vice President and CMO, IBM Software, a division reported by Verifone as generating $15 billion in annual revenue.
- **2024-present** — Executive Vice President and Chief Marketing Officer at Verifone; member of Chief since August 2024.

## Achievements

- Advanced through progressively broader IBM software-marketing roles over more than two decades, culminating as Vice President and CMO of IBM Software.
- Joined Verifone in September 2024 to lead global marketing, market positioning, and demand creation.
- Helped establish a structured product-marketing function at Verifone while supporting major hardware, software, partnership, and global-event launches.
- Helped guide a reimagined Verifone web presence launched across 32 localized sites in 10 days, with execution reported as nine times faster and translated-page updates reduced from weeks to about a day.
- Contributed to industry discussion on the growing strategic role of software product-marketing managers through a McKinsey report.
- Earned an M.B.A. from Columbia Business School and membership in the Beta Gamma Sigma honors society.

## Latest updates

- **2026-06** — Appeared with Courtney Engel on the SIGHTLINE LIVE podcast episode 'How to Win Every Event Before You Walk In,' discussing planning, partnerships, and extending event content beyond the event itself.
- **2026-03** — Verifone announced a new vice president of communications who credited Urheim among the leaders welcoming her and described a mandate to accelerate AI adoption across marketing and communications.
- **2025-10** — Featured in Webflow's on-demand '2026 State of the Website' webinar on AI adoption, cross-functional web work, technical debt, and customer demand.
- **2025-06** — Discussed the nine-month buildout of Verifone's product-marketing function in a published case study, including customer research, launch support, hiring, and cross-functional alignment.
- **2025-03** — Appeared with Verifone CEO Himanshu Patel and product leader Prasanna Narayan in a video about customer-led innovation and the future of commerce.

## Links

- Website: https://www.verifone.com
- LinkedIn: https://www.linkedin.com/in/liz-urheim-a408491
- Twitter/X: https://twitter.com/LizUrheim

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Profile page: https://yespress.io/liz-urheim
Published by YesPress — https://yespress.io
Last updated: 2026-08-14