# Livewire

> Livewire is a global gaming media and marketing company that combines in-game advertising, audience data, creative production and partnerships with sports and entertainment rights holders. Founded in Australia in 2021, it helps brands reach players across games, video, social channels and physical experiences.

- **Founded:** 2021
- **Headquarters:** New York, United States
- **Founders:** Brad Manuel (Co-founder and Co-CEO), Indy Khabra (Co-founder and Co-CEO)
- **Products:** Gameview, Gamer.ID, Creative studio, Ads by Livewire
- **Notable:** Livewire reports 178 million views and 342 million minutes watched for season one of NFL Race to the End Zone., The NFL series won Gold and Silver at the 2026 Telly Awards., Live Nation and Livewire reported more than 3.8 million visits and 23 million in-game performances for Music Festival Tycoon.

## Products & services

- **Gameview** — Gaming supply-side and data management platform combining media access, audience targeting and campaign measurement.
- **Gamer.ID** — Privacy-focused gaming identity and audience intelligence framework spanning games and other screens.
- **Creative studio** — Custom Fortnite and Roblox worlds, in-game integrations, creator content and cross-platform campaigns.
- **Ads by Livewire** — Canva App Marketplace integration that lets marketers turn Canva designs into in-game ad formats.

## Achievements

- Livewire reports 178 million views and 342 million minutes watched for season one of NFL Race to the End Zone.
- The NFL series won Gold and Silver at the 2026 Telly Awards.
- Live Nation and Livewire reported more than 3.8 million visits and 23 million in-game performances for Music Festival Tycoon.
- Livewire says it has delivered hundreds of campaigns and received 38 industry awards in its first five years.

## Latest updates

- **2026-09** — NFL Race to the End Zone returned for a second season following a reported 178 million views for its debut.
- **2026** — Live Nation and Livewire launched Music Festival Tycoon on Roblox, reporting more than 3.8 million visits.
- **2026** — Livewire introduced Ads by Livewire in Canva's App Marketplace.
- **2025-09** — Foxtel Media announced a multi-year strategic partnership with Livewire.

## Links

- Website: https://livewire.group/
- LinkedIn: https://www.linkedin.com/company/livewiregroupintl/
- Twitter/X: https://twitter.com/Livewire_Group

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Profile page: https://yespress.io/livewire
Published by YesPress — https://yespress.io
Last updated: 2026-09-29