# LiveSchool

> LiveSchool is a K-12 behavior tracking and rewards platform built to make Positive Behavioral Interventions and Supports (PBIS) simple to run at scale. Teachers award or deduct points in seconds from a phone or browser, students redeem points in a paperless school rewards store, and administrators watch school culture data update in real time. Founded in Nashville in 2011 by former middle-school teacher Matt Rubinstein, the company helps roughly 1,200+ schools shift the focus from punishment to recognition, sending families a weekly behavior recap so students, teachers, and parents stay on the same team.

- **Founded:** 2011
- **Headquarters:** Brentwood, Tennessee, United States (Nashville area)
- **Founders:** Matt Rubinstein (CEO and Founder), Eric Rubinstein (Co-Founder)
- **Team size:** ~16 employees
- **Products:** Points Tracking, Rewards Store, House Points, Insights Dashboard, Behavior Recaps
- **Notable:** Founded from a working Nashville classroom in 2011 and grew to 1,200+ schools, Raised $1.65M Series A in 2013 (total ~$2.4M), 87M+ behavior points awarded in a single school year; 1.8M+ rewards redeemed

## Products & services

- **Points Tracking** — Teachers award or deduct behavior points in seconds from a mobile app or browser, replacing paper-based behavior systems.
- **Rewards Store** — A paperless digital store where students redeem earned points for rewards and experiences - simple enough for students to run.
- **House Points** — Team/house competition system that fosters school spirit and belonging across classrooms.
- **Insights Dashboard** — Real-time analytics showing the positive-to-negative behavior ratio for a student, staff member, grade, or the whole school, with a live activity Timeline.
- **Behavior Recaps** — Automated weekly email summaries sent to families with their student's behavior summary.
- **QR Badges** — QR-code badges that streamline awarding points and redeeming rewards.
- **LiveSchool for Educators (iOS/mobile app)** — Mobile app that lets staff track behavior and award points from anywhere in the building.

## Achievements

- Founded from a working Nashville classroom in 2011 and grew to 1,200+ schools
- Raised $1.65M Series A in 2013 (total ~$2.4M)
- 87M+ behavior points awarded in a single school year; 1.8M+ rewards redeemed
- Won research grants with the U.S. Department of Education
- Featured by EdSurge for its Series A behavior-management milestone

## Latest updates

- **2026-01** — LiveSchool reports 1,200+ schools using the platform, 87M+ points awarded and 1.8M+ rewards redeemed in the current school year.
- **2025-01** — Published updated guides on PBIS systems and software, positioning LiveSchool as a purpose-built PBIS platform.

## Links

- Website: https://whyliveschool.com
- LinkedIn: https://www.linkedin.com/company/liveschool
- Twitter/X: https://twitter.com/whyliveschool
- YouTube: https://www.youtube.com/c/Whyliveschool
- Facebook: https://facebook.com/liveschool

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Profile page: https://yespress.io/liveschool
Published by YesPress — https://yespress.io
Last updated: 2026-07-19