# Lively

> Lively is a San Francisco financial technology company that began with no-maintenance-fee health savings accounts and now provides a shared platform for HSA, FSA, HRA, lifestyle, commuter, medical travel, COBRA and direct-bill benefits for individuals, employers, brokers and financial institutions.

- **Founded:** 2016
- **Headquarters:** San Francisco, United States
- **Founders:** Alex Cyriac (Co-founder and CEO), Shobin Uralil (Co-founder and COO)
- **Products:** Health Savings Account, Flexible Spending Account, Health Reimbursement Arrangement, Lifestyle Spending Account, Commuter and Medical Travel Accounts
- **Notable:** More than $2 billion in HSA assets reported in May 2025; current HSA page says over $2.5 billion and more than 500,000 account holders., Lively reported more than $32 million in account-holder fees saved and $5 billion in HSA funds processed in May 2025., Named to the Inc. 5000 for a third consecutive year in August 2026.

## Products & services

- **Health Savings Account** — Portable HSA for individuals and employers with debit spending, transfers, receipts and optional investments.
- **Flexible Spending Account** — Health and dependent-care spending accounts with claim processing and a shared benefits card.
- **Health Reimbursement Arrangement** — Employer-configurable reimbursement plans with paperless claims and automated approvals.
- **Lifestyle Spending Account** — Employer-defined accounts for eligible lifestyle expenses.
- **Commuter and Medical Travel Accounts** — Accounts for transit, parking and eligible travel tied to care, according to plan design.
- **COBRA and Direct Bill** — Continuation-coverage and billing administration.
- **Lively Axis and mobile app** — Shared benefits infrastructure, administrator tools, employee app and AI Benefits Assistant.

## Achievements

- More than $2 billion in HSA assets reported in May 2025; current HSA page says over $2.5 billion and more than 500,000 account holders.
- Lively reported more than $32 million in account-holder fees saved and $5 billion in HSA funds processed in May 2025.
- Named to the Inc. 5000 for a third consecutive year in August 2026.
- Named a top HSA provider by Morningstar for a third consecutive year in 2021.

## Latest updates

- **2026-09** — Published guidance on choosing an HSA provider and on eligible HSA spending.
- **2026-08** — Announced a third consecutive appearance on the Inc. 5000.
- **2026-06** — Explained the Lively Axis platform and its approach to AI-supported benefit workflows.
- **2025-05** — Reported surpassing $2 billion in HSA assets.

## Links

- Website: https://livelyme.com/
- LinkedIn: https://www.linkedin.com/company/livelyhsa/
- Twitter/X: https://twitter.com/livelyhsa
- Facebook: https://www.facebook.com/livelyhsa

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Profile page: https://yespress.io/lively
Published by YesPress — https://yespress.io
Last updated: 2026-09-29