# LiveIntent a Zeta Global Company

> LiveIntent supplies advertising and identity technology built around email. Publishers monetize newsletters and connect audience data; brands and agencies buy targeted media, acquire customers, and measure campaigns. Acquired by Zeta Global in October 2024, its email inventory and identity capabilities now also support Zeta’s Publisher Cloud.

- **Founded:** 2009
- **Headquarters:** New York, United States
- **Founders:** Matt Keiser (Founder and CEO)
- **Products:** Email monetization and LiveTag, Native Ad Blueprints, Marketer solutions, Identity Graph and nonID, HIRO
- **Notable:** Acquisition by Zeta Global completed October 21, 2024., Dotdash Meredith case study reports newsletter revenue up 15% during the first 60 days after native inventory implementation., The Farmer’s Dog case study reports purchase CPA 23% below goal after changing the acquisition approach.

## Products & services

- **Email monetization and LiveTag** — HTML tags enable publishers to serve and optimize newsletter advertising, manage yield, and use programmatic demand.
- **Native Ad Blueprints** — Reusable native ad layouts preserve a newsletter’s typography and design across programmatic and direct campaigns.
- **Marketer solutions** — Audience targeting and campaign optimization for acquisition, retention, and other funnel objectives.
- **Identity Graph and nonID** — Connect customers’ existing identifiers to email-based identity for onboarding, enrichment, and activation.
- **HIRO** — Publisher addressability technology now marketed by Zeta; maps first-party cookies to stable identifiers linked to email events.
- **Email Reactivation** — Uses engagement insights to help publishers reconnect with dormant subscribers.
- **Creative Hub beta** — Creative organization, drafts, performance statistics, and AI-assisted image resizing for advertisers.

## Achievements

- Acquisition by Zeta Global completed October 21, 2024.
- Dotdash Meredith case study reports newsletter revenue up 15% during the first 60 days after native inventory implementation.
- The Farmer’s Dog case study reports purchase CPA 23% below goal after changing the acquisition approach.
- Rue Gilt Groupe case study reports 140% year-over-year scale growth for female campaigns in Q3 2020 while meeting target ROAS.

## Latest updates

- **2026-06** — Q2 release notes describe infrastructure and UI changes, reusable targeting presets, inherited demand settings, Transparent Blueprints, and campaign-level insights.
- **2026-03** — Q1 release notes introduce Creative Hub beta and enhancements to mockups, reporting, creative controls, and campaign workflows.
- **2025-04** — Conversion reporting began discounting post-view credit according to advertiser settings to address Apple Mail Privacy Protection inflation.
- **2024-10** — Zeta completed the LiveIntent acquisition on October 21.

## Links

- Website: https://www.liveintent.com/
- LinkedIn: https://www.linkedin.com/company/liveintent-inc-
- Twitter/X: https://twitter.com/LiveIntent
- Instagram: https://www.instagram.com/liveintent/
- Facebook: https://www.facebook.com/LiveIntent/

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Profile page: https://yespress.io/liveintent-a-zeta-global-company
Published by YesPress — https://yespress.io
Last updated: 2026-10-24