# The Live Chat Software Market (Sprinklr, ProProfs, WATI, Crisp)

> A field guide to the fractured live-chat and customer-engagement market, told through four companies that took opposite bets: Sprinklr's enterprise everything-platform, ProProfs' budget suite, WATI's WhatsApp-only wedge, and Crisp's bootstrapped modern messenger. The comparison shows there is no single 'best' tool - only a tool that fits the size, channel and budget of the team asking.

## Achievements

- Sprinklr: public company (NYSE: CXM), Unified-CXM platform spanning 30+ digital channels for global enterprises.
- Crisp: profitable and bootstrapped with no outside funding, reportedly 60%+ annual growth and several million euros in ARR from a small team.
- WATI: WhatsApp Business API specialist, raised roughly $35M total, backed by Sequoia, turnkey no-code WhatsApp inbox.
- ProProfs: budget-friendly chat within a broader support suite, free plan plus low per-user pricing aimed at small teams.

## Latest updates

- **2026-01** — Crisp's AI assistant 'Hugo' lets teams choose the underlying model - Claude, ChatGPT or Llama.
- **2026-01** — WATI positioned among the leading WhatsApp Business API providers, pricing from around $39/month for small teams.

## Links

- Website: https://crisp.chat

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Profile page: https://yespress.io/live-chat-software-four-tribes
Published by YesPress — https://yespress.io
Last updated: 2026-08-06