# Liv Labs

> Liv Labs is a women's health startup (YC S21) commercializing Pippa, a patented internal resistance spring that activates the pelvic floor during everyday movement and exercise. Founded by CEO Melody Roberts and inventor Carly Price, the company pairs the wearable with self-care coaching to help the 78 million American women living with pelvic floor weakness stay strong, active, and leak-free without clinical visits or effortful daily kegel routines.

- **Founded:** 2017
- **Headquarters:** Atlanta, Georgia, United States
- **Founders:** Melody Roberts (Cofounder & CEO), Carly Price (Cofounder & Inventor)
- **Team size:** ~9 (per company listing); YC lists a small core team
- **Products:** Pippa Resistance Spring, Self-care coaching
- **Notable:** Named a Fast Company 2025 Innovation by Design honoree, Shipped first Pippa orders on October 11, 2025, Secured non-dilutive SBIR grants from NIH, NSF, and the State of Illinois

## Products & services

- **Pippa Resistance Spring** — A patented, wearable internal resistance spring that conforms to the body and activates the pelvic floor muscles with each step, stretch or squat during exercise. Worn like a tampon, it adds resistance to natural movement, turning a walk or workout into pelvic floor training. Starts at $149.
- **Self-care coaching** — Semi-automated pelvic floor self-care and coaching designed to help women build and maintain strength over time, complementing the Pippa device.

## Achievements

- Named a Fast Company 2025 Innovation by Design honoree
- Shipped first Pippa orders on October 11, 2025
- Secured non-dilutive SBIR grants from NIH, NSF, and the State of Illinois
- Accepted into Y Combinator's Summer 2021 batch
- Pippa protected by patented resistance-spring technology

## Latest updates

- **2025-10** — First Pippa Resistance Spring orders shipped on October 11, 2025.
- **2025-09** — Pippa recognized as a Fast Company 2025 Innovation by Design honoree.

## Links

- Website: https://livlabsfitness.com
- LinkedIn: https://www.linkedin.com/company/livlabsfitness
- Twitter/X: https://twitter.com/livlabsfitness
- Instagram: https://www.instagram.com/livlabsfitness
- Facebook: https://www.facebook.com/livlabsfitness

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Profile page: https://yespress.io/liv-labs-yc-s21
Published by YesPress — https://yespress.io
Last updated: 2026-07-30