# Listrak

> Listrak is a retail-focused marketing software company that connects customer data and identity with email, SMS, push and website personalization. Its platform and strategic services help retailers acquire subscribers, recover abandoned shopping journeys and encourage repeat purchases; its 2026 benchmark report covers more than 1,000 ecommerce clients.

- **Founded:** 1999
- **Headquarters:** Lititz, United States
- **Founders:** Ross Kramer (Co-founder and CEO), Howard Kramer (Co-founder; historically COO)
- **Products:** Listrak Data Platform, Email Marketing, Mobile Marketing, Cross-Channel Journey Hub, Listrak Intelligence
- **Notable:** Inc. 5000 honoree in 2015, 2016, 2017, 2018 and 2019., 2026 benchmark report analyzes 130 billion messages from more than 1,000 ecommerce clients during 2025., Robert Graham case study reports email marketing accounting for 33% of total ecommerce revenue.

## Products & services

- **Listrak Data Platform** — Unifies behavioral, transactional and engagement data into customer profiles with identity resolution and segmentation.
- **Email Marketing** — Email creation, personalization, triggered campaigns and lifecycle automation.
- **Mobile Marketing** — SMS and MMS acquisition, campaign creation and automated messaging.
- **Cross-Channel Journey Hub** — Visual workflow builder with branching, timing, exit conditions and cross-channel automation.
- **Listrak Intelligence** — Machine-learning recommendations, predictive segments, channel affinity and generative text assistance.
- **Experience Builder** — No-code acquisition experiences, popups, landing pages and website personalization.
- **Reporting & Analytics** — Campaign, journey, list health, deliverability and attributed-revenue reporting.
- **Expert Services & Strategic Partnership** — Implementation, training, deliverability support, strategy and managed execution according to service plan.
- **Listrak Studio** — Figma plugin converting designs into responsive emails for publishing to Listrak.
- **RCS Messaging** — Rich mobile messages with verified branding and interactive formats within mobile workflows.

## Achievements

- Inc. 5000 honoree in 2015, 2016, 2017, 2018 and 2019.
- 2026 benchmark report analyzes 130 billion messages from more than 1,000 ecommerce clients during 2025.
- Robert Graham case study reports email marketing accounting for 33% of total ecommerce revenue.

## Latest updates

- **2026-09** — September 16: announced Listrak Studio, converting Figma designs into ready-to-send emails.
- **2026-09** — September 3: announced a free email marketing audit for retailers.
- **2026-08** — August 10: announced Recharge integration.
- **2026-07** — July 15: announced identity-driven website personalization.
- **2026-03** — Released 2026 Cross-Channel Benchmark Report.

## Links

- Website: https://www.listrak.com/
- LinkedIn: https://www.linkedin.com/company/listrak/
- Twitter/X: https://twitter.com/Listrak/
- YouTube: https://www.youtube.com/user/listrak
- Instagram: https://www.instagram.com/_listrak/
- Facebook: https://www.facebook.com/Listrak-410852259007090/

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Profile page: https://yespress.io/listrak
Published by YesPress — https://yespress.io
Last updated: 2026-10-02