# Lisa Weser

> Lisa Weser is the founder and CEO of Trailblaze and executive vice president of ACC Advisory. A former U.S. marketing communications leader at AB InBev and senior vice president at FleishmanHillard, she built a communications agency known for work including Martha Stewart CBD and MariMed’s 850-pound brownie campaign.

- **Role:** Founder and CEO at Trailblaze; Executive Vice President of ACC Advisory
- **Organizations:** Trailblaze, Acceleration Community of Companies (ACC), ACC Advisory, AB InBev / Anheuser-Busch, FleishmanHillard, Accenture, UNLISTED, The Contemporary Dayton
- **Education:** BA in English and Communication Studies, University of Iowa, MA in Communications, Miami University, Advanced Management and Leadership Certificate, Washington University in St. Louis, Olin Business School
- **Known for:** PRNEWS Top Women class of 2022 honoree, Industry Innovator., Clio Cannabis Awards juror in 2022., Credited publicist on MariMed’s 2022 Clio Cannabis bronze-winning brownie campaign.

## Career timeline

- **1997** — Graduated from the University of Iowa; subsequently pursued a master’s degree at Miami University.
- **—** — Began a communications and change-management career at Accenture.
- **Before 2012** — Worked at FleishmanHillard, rising to senior vice president; accounts included AT&T.
- **2012** — Recruited by Anheuser-Busch; later led U.S. marketing communications.
- **2013** — Helped lead publicity for Budweiser’s Brotherhood Super Bowl commercial and a Clydesdale naming campaign.
- **Late 2017 / 2018** — Left Budweiser and began her cannabis communications venture in late 2017; official company materials date Trailblaze’s founding to 2018.
- **2020** — Worked on the launch of Martha Stewart CBD with Canopy Growth.
- **2022** — Named a PRNEWS Top Women honoree and served as a Clio Cannabis juror.
- **2023** — ACC publicly announced its acquisition of Trailblaze on January 23; Weser remained CEO and became EVP of Advisory.
- **2025** — Trailblaze and partners won Cannabis Campaign of the Year at the PRNEWS Platinum Awards for the ILGM Home Grow Tour.
- **2026** — Listed for a December 4 MJBizCon roundtable on earned media’s role in the AI age; scheduled, not yet held at research date.

## Achievements

- PRNEWS Top Women class of 2022 honoree, Industry Innovator.
- Clio Cannabis Awards juror in 2022.
- Credited publicist on MariMed’s 2022 Clio Cannabis bronze-winning brownie campaign.
- Led Trailblaze through an acquisition announced by ACC in January 2023.
- Worked on the 2020 launch of Martha Stewart CBD.
- Trailblaze and HangarFour won the 2025 PRNEWS Platinum Cannabis/CBD campaign category for ILGM Home Grow Tour.

## Latest updates

- **2026-10** — At research time, MJBizCon lists Weser for its December 4, 2026 roundtable, Training the Narrative: Earned Media’s Role in the AI Age.
- **2025-12** — Featured in a December 28 Branding Like a Boss interview article discussing brand architecture, PR readiness and reputation management.
- **2025-10** — ILGM announced Cannabis Campaign of the Year recognition for Home Grow Tour, developed with Trailblaze, HangarFour and Leafly.
- **2025-01** — Announced Nanit had selected DKC X Trailblaze as its PR agency of record.

## Links

- Website: https://www.trailblaze.co/
- LinkedIn: https://www.linkedin.com/in/lisaweser
- Twitter/X: https://twitter.com/lisaweser
- Instagram: https://www.instagram.com/cannabispublicist/

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Profile page: https://yespress.io/lisa-weser
Published by YesPress — https://yespress.io
Last updated: 2026-10-22