# Lisa Mark

> Lisa Mark is an Atlanta-based marketing executive and Gartner executive partner whose career has crossed sporting goods, television, financial services, consumer brands and automotive mobility. Her public record traces a consistent specialty: translating brand positioning into practical launches, campaigns and market-entry plans, from Mizuno's Never Settle platform and Voya Financial's rebrand to the planned North American return of Peugeot.

- **Role:** Executive Partner, Chief Marketing Officer Advisory at Gartner
- **Organizations:** Gartner, Groupe PSA North America, Voya Financial, Brand Ignitors Worldwide, FOX Sports, INVISTA / STAINMASTER, Mizuno USA, Disney, CMO Council
- **Education:** MBA, Northwestern University, Kellogg School of Management, Undergraduate degree, University of Pennsylvania, Wharton School, Undergraduate degree, University of Pennsylvania
- **Known for:** Helped develop and activate Mizuno USA's Never Settle campaign across golf, running, baseball, softball and volleyball., Was appointed to the CMO Council's North America Advisory Board in 2012 while at FOX Sports., Worked across brand identity, positioning, communications and activation during the rebranding of ING U.S. as Voya Financial.

## Career timeline

- **2008** — As senior director of marketing services at Mizuno USA, helped introduce the Never Settle brand platform across the company's U.S. sporting-goods categories.
- **2009** — Began Brand Ignitors Worldwide, a brand-strategy consultancy serving consumer products, sports and entertainment clients, according to her LinkedIn profile.
- **2012** — While director of strategic marketing and communications at FOX Sports, was appointed to the CMO Council's North America Advisory Board.
- **Before 2019** — Served as vice president of enterprise brand strategy at Voya Financial and worked on the company's rebrand from ING U.S.
- **2019** — Joined Groupe PSA North America as vice president and CMO to lead the strategic and tactical plan for Peugeot's proposed North American launch.
- **2021** — The Peugeot U.S. launch plan was discontinued after Groupe PSA and Fiat Chrysler combined to form Stellantis.
- **Present** — Works at Gartner as an executive partner in Chief Marketing Officer Advisory.

## Achievements

- Helped develop and activate Mizuno USA's Never Settle campaign across golf, running, baseball, softball and volleyball.
- Was appointed to the CMO Council's North America Advisory Board in 2012 while at FOX Sports.
- Worked across brand identity, positioning, communications and activation during the rebranding of ING U.S. as Voya Financial.
- Was selected in 2019 to lead the go-to-market planning for Peugeot's proposed return to North America.
- Built marketing experience across sports, entertainment, consumer products, financial services, automotive mobility and executive advisory.

## Latest updates

- **2026-08** — Her current public professional profile lists her as an executive partner in Chief Marketing Officer Advisory at Gartner.
- **2021-03** — Stellantis discontinued the planned Peugeot launch in the United States after the merger of Groupe PSA and Fiat Chrysler.
- **2019-10** — Groupe PSA North America announced her appointment as vice president and CMO for the proposed Peugeot North American launch.

## Links

- Website: https://www.gartner.com
- LinkedIn: https://www.linkedin.com/in/lisamark422

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Profile page: https://yespress.io/lisa-mark
Published by YesPress — https://yespress.io
Last updated: 2026-08-14