# Lisa Lausten

> Lisa Lausten is the chief marketing officer of Lone Wolf Technologies, where she has led a customer-centered brand relaunch, a rebuilt website and the formation of a 28-member PropTech Advisory Board. Her route to real-estate software ran through auditing, finance, consumer brands, AOL, a digital startup, financial services and homebuilding - a career that explains her insistence that marketing must unite creative judgment with financial discipline.

- **Role:** Chief Marketing Officer at Lone Wolf Technologies
- **Organizations:** Lone Wolf Technologies, Stanley Martin Homes, Edelman Financial Services, Vetstreet.com, AOL, Unilever, Playtex, HBO, Ernst & Young, Chief, The CMO Club
- **Education:** MBA, New York University Stern School of Business
- **Known for:** Named an Inman Marketing All-Star in 2025 and 2026., Named a HousingWire Marketing Leader in 2026., Led Lone Wolf Technologies' 2025 brand relaunch and rebuilt website.

## Career timeline

- **1992-1995** — Began her career in audit and accounting at Ernst & Young.
- **1990s** — Worked in financial analytics and international joint-venture finance at HBO while pursuing a part-time MBA at NYU Stern; a marketing course prompted her change from finance to marketing.
- **2000s** — Built consumer-brand experience at Playtex and Unilever.
- **2004-2011** — Spent seven years at AOL, where she became immersed in digital marketing and technology.
- **2011-2012** — Led work at Vetstreet.com, helping build and digitize a startup serving the veterinary industry.
- **2012-2015** — Led marketing at Edelman Financial Services and helped modernize a traditionally oriented marketing operation.
- **2015-2023** — Joined Stanley Martin Homes after a short consulting engagement, later serving as Chief Marketing Officer; built an in-house creative and digital team and led brand, digital marketing, market research and digital sales.
- **2023** — Joined Lone Wolf Technologies to lead marketing.
- **2025** — Led a comprehensive Lone Wolf brand relaunch, including a new identity, messaging architecture and rebuilt website, and helped launch its inaugural PropTech Advisory Board.
- **2026** — Served as Chief Marketing Officer at Lone Wolf Technologies and continued the advisory-board model with a 28-member group.

## Achievements

- Named an Inman Marketing All-Star in 2025 and 2026.
- Named a HousingWire Marketing Leader in 2026.
- Led Lone Wolf Technologies' 2025 brand relaunch and rebuilt website.
- Helped establish and sustain Lone Wolf's 28-member PropTech Advisory Board as a customer-feedback layer for product and positioning decisions.
- Built an in-house creative and digital marketing team at Stanley Martin Homes.

## Latest updates

- **2026-06** — Named to HousingWire's 2026 Marketing Leaders list.
- **2026-04** — Named an Inman Marketing All-Star for the second consecutive year.
- **2026-02** — Announced Lone Wolf's 2026 PropTech Advisory Board, a 28-member group feeding practitioner insight into the company's innovation roadmap.
- **2026-02** — Continued as Chief Marketing Officer during Lone Wolf's CEO transition and the company's next stage of platform positioning.

## Links

- Website: https://www.lwolf.com
- LinkedIn: https://www.linkedin.com/in/lisa-lausten-7984a6

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Profile page: https://yespress.io/lisa-lausten
Published by YesPress — https://yespress.io
Last updated: 2026-09-04